by Drew Boyd | Mar 30, 2015 | Attribute Dependency, Consultants, Idea Generation
Some people regard the Spanish Civil War as a romantic war, one in which many idealistic men and women were prepared to sacrifice their lives for what they perceived as the social good. But as Hector, Prince of Troy, said, “There is nothing poetic in death.” In less...
by Drew Boyd | Mar 23, 2015 | Attribute Dependency, Evaluation Ideas, Google, Idea Generation, Inside the Box Innovation, Jared Diamond
Training programs, by design, are meant to provoke and cause changes. Changes can be in the skills, attitudes, behaviors, or knowledge of the participants. For leadership training programs, the ability to “think differently” seems to be at the top of many...
by Drew Boyd | Mar 16, 2015 | Advertising Tools, Attribute Dependency, Consultants, Creative Valentines Day, Culture of Innovation
The Unification Tool is a tricky but effective tool for outdoor advertising. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In...
by Drew Boyd | Mar 9, 2015 | Uncategorized
Daylight savings time is a great example of the Division Technique, one of five in the innovation method called SIT, short for Systematic Inventive Thinking. Division works by taking a component of a product or the product itself, then dividing it physically or...
by Drew Boyd | Mar 2, 2015 | Evaluation Ideas, Google, Innovation Method, Jared Diamond
I want to be among the first to congratulate Rowan Gibson for his newest book, The 4 Lenses of Innovation, launching today. Here is a brief description (from Amazon): Ever wondered where big, breakthrough ideas come from? How do innovators manage to spot the...
