Innovation in Practice Blog

February 12, 2018

Calling All Nominations: PDMA OCI Award

Nominations are underway for PDMA’s 31st annual Outstanding Corporate Innovator Award (OCI), which has become the premier honor for industry innovators. The OCI Award selection process […]
January 12, 2018

3 Innovation Specialists Busting the Myth About Brainstorming

By Orly Seagull When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever […]
December 18, 2017

Innovation Sighting: Attribute Dependency in Swiss Trains

From a distance this newest railway revolution might look like a string of large barrels tied together. But the Stoos Bahn is now the world’s steepest […]
November 16, 2017

Innovation Sighting: Partial Subtraction for Better Beer Drinking

The football season is into full swing. And, no doubt, countless beer drinkers experience the ever so frustrating tension of keeping a clear line of sight […]
November 1, 2017

Innovation Sighting: Yet Another Multiplication in Cameras

Thanks to Light’s newest camera innovation, serious photographers may make it through their upcoming shot lists with a welcomed spring to their step. In attempt to […]
October 23, 2017

Innovation Sighting: The Subtraction Technique and the No-Huddle Offense

Few activities are more iconic to American football than the huddle. Bill Pennington, in his New York Times article, “Ready, Set, Gone! The N.F.L.’s Disappearing Huddle” […]
October 5, 2017

Look Inside a Woman’s Purse

By: Tom Ewing, Senior Director, System1 Group “First I look at the purse” sang Motown’s The Countours. Kelley Styring, principal of InsightFarm, would sympathise. In 2006, […]
September 18, 2017

Innovation Sighting: Task Unification and GladWare Containers

GladWare containers have become a common household item. Most kitchens today have that designated drawer filled to the brim with self-stacking plastic wonders and the infamous […]
September 5, 2017

How a Creative Legal Leap Helped Create Vast Wealth

By Tim Harford, BBC World Service, 50 Things That Made the Modern Economy In 1911, someone asked Butler to name the most important invention of the industrial […]
August 29, 2017

Design Thinking for the Greater Good: Innovation in the Social Sector

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in […]