Innovation in Practice Blog

March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 22, 2017

Marketing Innovation: Don’t Fight Water and the Inversion Tool

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. […]
February 14, 2017

Valentine’s Day: Creative Gifts and Most Popular Picks

A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, […]
February 7, 2017

Learn to Gain a New Perspective

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
January 25, 2017

Innovation: The Ultimate Team Sport

A fast way to boost your creativity is to harness the brainpower of others. Creativity is a team sport, and you’ll generate better ideas if you […]
January 16, 2017

Registration Open: Design Your Innovation Blueprint

I am pleased to announce that Systematic Inventive Thinking (SIT) – has opened registration for their upcoming flagship executive program, “Design Your Innovation Blueprint.” The event […]
January 10, 2017

Breaking the Barriers to Creative Thinking

What holds people back from being creative? Is it a lack of time? Do you not have a budget for doing creative work? Perhaps you work […]
January 2, 2017

2017 New Year’s Resolution: Be More Creative

Many people believe they’re not creative. So a natural question may be: why bother trying to be more creative? Well, there are lots of reasons – […]
December 13, 2016

Van Gogh Air BnB: 2016 Epica Gold Winner for Innovation

Established in 1987, Epica is the only prize in the area of creativity judged and awarded by journalists who work for marketing and communications magazines worldwide. […]