Innovation in Practice Blog
March 9, 2008
Optimal innovation occurs when there is an equal mix of men and women using a systematic process. I have always believed this through my observation of many innovation exercises. When a predominately male group tries to innovate, results are less impressive. When a predominately female group tries to innovate, results are less impressive. Put them together and the results are amazing.
March 4, 2008
The question is not who owns innovation, but rather who owns innovation competency development. I see more companies moving in this direction. Some place this within a process excellence group while others move it right into a functional department such as marketing or R&D. Still others have dedicated resources such as GE and Diageo, two members of the MSI Innovation Roundtable. Build innovation competency and the question of who owns innovation becomes moot.
February 24, 2008
"Divide and Conquer" is: a. classic military strategy, b. a computer algorithm design paradigm, c. a collaborative problem solving approach, d. an innovation tool, or e. ALL THE ABOVE The answer, of course, is all the above. Division is one of the five templates of innovation in the Systematic Inventive Thinking method. The others are Subtraction, Task Unification, Multiplication, and Attribute Dependency. Templates were developed by recognizing the same consistent pattern over many products so that the pattern could be applied to create innovative new products. The method works by taking a product, concept, situation, service, process, or other seed construct, and breaking it into its basic component parts or attributes. The templates manipulate the components, one at a time, to create new-to-the-world constructs for which the innovator finds a valuable use. The notion of taking the solution and finding a problem that it can solve is called "function follows form" and is at the heart of the systematic inventive thinking process. It is innovation by working backwards.
February 17, 2008
Innovation, like most other things in business, gets caught in the trap of "how do we measure results." Innovation managers at Fortune 100 companies find themselves confronted with this question in their efforts to raise the innovation capabilities. In the end, measuring innovation doesn't matter. Measuring innovation methods is where the focus needs to be.
February 10, 2008
How do you tie innovation to strategy? Professor Christie Nordhielm from the University of Michigan has developed what I consider the best single contribution to marketing thought since the 4P's. Her Big Picture framework of the marketing management process provides the context for innovating across the entire business model. Applying systematic innovation tools to each aspect of her Big Picture model can yield amazing insights at both the strategic and tactical levels of the business. It is the intersection of these two ideas...Big Picture Strategy and Systematic Inventive Thinking...that will yield consistent, profitable results. Innovation follows strategy...not the other way around.
February 6, 2008
A best practice at Fortune 100 companies is to see the front end of the pipeline not as fuzzy, but as crystal clear. A systematic approach to innovation using an effective process can take away the mystery of the front end, and create a sustainable growth engine.
January 27, 2008
Mitch Ditkoff notes a common misperception regarding bad ideas: "One of the inevitable things you will hear at a brainstorming session is something like "there are no bad ideas." Well, guess what? There are plenty of bad ideas....The key for aspiring innovators? To find the value in what seems to be a "bad idea" and then use that extracted value as a catalyst for further exploration." I agree. Good ideas usually start as bad ideas, an insight I learned originally from the folks at S.I.T.. But the question is: how do you extract the value from a bad idea to transform it? I offer three approaches.
January 22, 2008
Technology improves our lives in many ways, but overreliance on it can cause us to "dumb down." Technology has a tendency to fill in or take over certain tasks for the consumer, relieving us of cognitive activities that we once did ourselves. These cognitive activities get weak or atrophied. We get lazy and dependent on the new technology to do our work for us. We become dumb.
January 19, 2008
Which is easier to learn: innovation or leadership? That is one of my favorite questions to ask during keynotes and workshops, especially to groups of accomplished leaders. What amazes me is the answer I get back: overwhelmingly, groups of executives say that leadership is easier to learn than innovation.
January 13, 2008
My advice: stop evangelizing and start doing. Use a proven innovation method on a mainstream issue or product and let the results speak for themselves. Don't ask permission. Don't call it innovation. Don't preach the "..see, I told you!" message. And then...do it again. I take advice from Thomas Bonoma's classic HBR article from 1986, "Marketing Subversives."