Innovation in Practice Blog

November 12, 2018

Launching My Latest Book

I’m thrilled to let you know my new book, So You Want to Be a Professor: How to Land Your Dream Job in Academia, just launched! […]
November 5, 2018

Introducing Switchers

I am excited to announce a new book that was just released by my friend and colleague, Dawn Graham. Switchers is the first book written specifically for the career changer, to help them to […]
October 22, 2018

Attribute Dependency in Bifocal Glasses

Bifocal users must no longer battle their strange, new lenses, thanks to the technology of Mitsui Chemicals of Japan. This spring, Mitsui launched their TouchFocus line, […]
October 15, 2018

Running Effective Innovation Workshops

I’ve mentioned in a previous post that innovation is a team sport. The strongest teams are characterized by functional, gender, and cultural diversity among its members. And, […]
October 3, 2018

Training Your Team to Innovate

To drive innovation across your company, you must train your employees how to innovate. Innovation is a skill, not a gift, and it can be learned […]
September 24, 2018

Motivating Innovative Behavior

Innovators are at their best when they feel a sense of purpose. As a marketing leader you play a key role in that dynamic. Innovators have […]
September 17, 2018

Creating a Culture of Innovation

There have been times I sat down with a client and I told them, “your organization is very innovative”, but they don’t believe me. I tell […]
September 11, 2018

3 Ways to Improve Team Innovation

The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high performance […]
September 10, 2018

Now Live: Value Proposition Surgical Robotics Simulation on Harvard Business Publishing Website

This valuable simulation was recently published by my friend and colleague, Marta Dapena-Baron, of The Big Picture Partners. This multiplayer training simulation brings to life the […]
August 31, 2018

Keeping Your Innovation Momentum

At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we achieved? […]
April 9, 2018

Innovative Advances in Pricing

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights […]
June 16, 2017

Innovation Sighting: Attribute Dependency and High Heels

A great example of the Attribute Dependency Technique can be found at My Place Café & Bar at the Hilton Osaka hotel in Japan. Attribute Dependency […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
February 14, 2017

Valentine’s Day: Creative Gifts and Most Popular Picks

A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, […]
February 7, 2017

Learn to Gain a New Perspective

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
December 6, 2016

Innovation Sighting: The Subtraction Technique in Amazon Go

by Darla Wilkinson Amazon: it’s practically a household name in today’s world of online shopping. And their innovation efforts don’t stop short of brick-and-mortar retail. This […]
September 12, 2016

Keep Brand Chaos From Eroding Your Innovation Platform

Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve […]
April 27, 2016

Innovation Sighting: “Sweaty” Billboards That Fight the Zika Virus

According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to find a way to kill the Aedes Aegypti mosquito. Two marketing agencies in Brazil have designed a novel way to do just that. They call it The Mosquito Killer Billboard. It's a great example of the Task Unification Technique, one of five in the innovation method called Systematic Inventive Thinking. Here's how their innovation works:
May 11, 2015

Marketing Innovation: The Inversion Technique and How Bad Things Happen

Jacob Goldenberg, in his book, "Cracking the Ad Code," describes eight patterns that are embedded in most innovative, award- winning commercials.