Innovation in Practice Blog

April 17, 2017

Innovation Leadership: Managing Your Resources

As an innovation leader, you are now responsible for a bundle of resources that you’ll need to get the job done. Those resources include human resources – […]
April 4, 2017

Innovation Sighting: The Mahabis Slipper and the Division Technique

We all know the endless kick-on, kick-off routine associated with that perfectly comfortable pair of house slippers. Our days are filled with quick trips to the […]
March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 13, 2017

Getting the Right Talent for Innovation

Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 22, 2017

Marketing Innovation: Don’t Fight Water and the Inversion Tool

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. […]
February 14, 2017

Valentine’s Day: Creative Gifts and Most Popular Picks

A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, […]
February 7, 2017

Learn to Gain a New Perspective

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
November 21, 2016

The SIT Patterns in Thanksgiving Cooking Gadgets

by Darla Wilkinson (darla@drewboyd.com) For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours […]
November 9, 2016

Practical Points on Critical Thinking

What exactly is critical thinking? Do we know how to define it, or better yet, to foster it in those we are teaching? In her article, […]
October 24, 2016

Ways to Learn Creativity

Becoming more creative, even just a tiny bit, will enhance what you do every day, at work, at home, or anywhere. Let’s look at how you […]
October 10, 2016

Where Great Ideas Come From

So where do great ideas come from? The answer might surprise you. Let’s look at the most successful rock band in history, The Beatles. In a […]
October 4, 2016

Verbify Your Innovative Brands

A clever and effective way to name an innovative brand is to use an existing verb. Verbs by their very nature are action oriented, so it’s […]
September 20, 2016

Why Apple Will Maintain Its Innovation Momentum

Apple’s successful launch of the iPhone 7 and 7 Plus leaves people wondering if the superstar company has lost its innovative edge. The market is anxious […]
September 12, 2016

Keep Brand Chaos From Eroding Your Innovation Platform

Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve […]
August 22, 2016

Innovation Metrics: How to Stay on Track

Before you launch your innovation campaign, you want to set up key performance indicators or KPIs for short. Key performance indicators help you keep track of your […]
May 30, 2016

Great Innovators Focus More on Post-Purchase than Pre-Purchase

What products or services have you purchased that are your absolute favorites? Can think of a few? My bet is that you can think of a […]
February 29, 2016

Innovation Clusters: Why companies are better together

Innovation is often associated with triumphant lone inventors. The likes of Thomas Edison, Louis Pasteur or Bill Gates are the central characters in this narrative. But all innovators spring out of a specific context. The environments that foster their individual and collective success are very often ‘innovation clusters’: ecosystems that stimulate and nurture the best ideas and attract the brightest talents.