A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, […]
Look at any industry, in any market, and you’ll find the same strategy playing out everywhere. Companies compete with one another in a mindless race to the bottom, matching products and services feature for feature, competing primarily on price. This commoditizes markets and drives down prices and margins. But ultimately, no one wins—not even the consumer--as quality, service and differentiation suffer. We call this senseless strategy “Attrition Competition”, and it is derived from prevailing military strategy, which seeks to overwhelm competitors.
Innovation is often associated with triumphant lone inventors. The likes of Thomas Edison, Louis Pasteur or Bill Gates are the central characters in this narrative. But all innovators spring out of a specific context. The environments that foster their individual and collective success are very often ‘innovation clusters’: ecosystems that stimulate and nurture the best ideas and attract the brightest talents.
You've heard that old adage. Don't judge a book by its cover. The same holds true in creativity. We want to resist the temptation of judging ideas depending on where it came from. Yet, its very difficult for us to do this. If we like the person, we tend to like their idea. And if we don't like that person, well, let's just say we might see a few more flaws than we might have otherwise. Now you and your colleagues might not even be aware that you're doing this. And what this means for you in practice is that you have to find a way to strip ideas of their identity.
People who believe that the wheel is the greatest invention ever assume two things: That it was wholly new when it was invented, and that is was so wonderful that people adopted it immediately. Historically, neither is true.
The availability heuristic is a mental shortcut that occurs when people make judgments about the probability of events by how easy it is to think of examples. The availability heuristic operates on the notion that, "if you can think of it, it must be important."
A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship - meaning you’ve been given permission to interact with them. When I say loyal customer, I mean one that buys 100% of the product or service from you and no one else like your main competitors.
If you want to shift your mindset in order to aid your innovative thinking, simply act in accordance with the Big Five, and you will be surprised how much faster and easier it will be for you to maximize the innovative thinking techniques and tools you are utilizing. By practicing, you are exercising your brain networks involved in innovative thinking and strengthening the neural connections that matter. Build a strong foundation for your innovative thinking and relish the results.