Innovation in Practice Blog

September 18, 2017

Innovation Sighting: Task Unification and GladWare Containers

GladWare containers have become a common household item. Most kitchens today have that designated drawer filled to the brim with self-stacking plastic wonders and the infamous […]
September 5, 2017

How a Creative Legal Leap Helped Create Vast Wealth

By Tim Harford, BBC World Service, 50 Things That Made the Modern Economy In 1911, someone asked Butler to name the most important invention of the industrial […]
August 29, 2017

Design Thinking for the Greater Good: Innovation in the Social Sector

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in […]
August 21, 2017

How a Case of Laryngitis Helped Me Find My Voice and Grow as a Leader

By Deb Gabor As a brand strategist, author, and public speaker, I rely upon my voice and storytelling ability to make a living. I’ve observed that […]
July 24, 2017

Should Innovators Reveal How Much They Let Technology Make Creative Choices?

Is it true? Do the most creative people generate ideas straight out of their heads without any outside help? That’s what most people would tell you. […]
July 3, 2017

Innovation Sighting: Attribute Dependency and The Total Eclipse of the Sun

The United States Postal Service has just released a “first-of-its-kind” stamp that changes appearance when you touch it. What has inspired this small nugget of innovation? […]
June 16, 2017

Innovation Sighting: Attribute Dependency and High Heels

A great example of the Attribute Dependency Technique can be found at My Place Café & Bar at the Hilton Osaka hotel in Japan. Attribute Dependency […]
June 9, 2017

Innovation Sighting: LG’s New Smart Vacuum Doubles as a Home Security System

The rush to put new technology in the home is heating up like never before. Challengersinclude Amazon (Echo), Google (Home), and soon we’ll have Apple’s Siri […]
June 1, 2017

Solution-to-Problem Innovation

Innovation is the process of taking an idea and putting it into practice. Creativity, on the other hand, is what you do in your head to […]
May 8, 2017

Purdue University Students Dominate Using SIT

Recently, I was delighted to receive a message from my friend, Frank Grunwald, Visiting Lecturer at Purdue University, telling me of his plans to incorporate Systematic […]
September 5, 2017

How a Creative Legal Leap Helped Create Vast Wealth

By Tim Harford, BBC World Service, 50 Things That Made the Modern Economy In 1911, someone asked Butler to name the most important invention of the industrial […]
August 21, 2017

How a Case of Laryngitis Helped Me Find My Voice and Grow as a Leader

By Deb Gabor As a brand strategist, author, and public speaker, I rely upon my voice and storytelling ability to make a living. I’ve observed that […]
April 17, 2017

Innovation Leadership: Managing Your Resources

As an innovation leader, you are now responsible for a bundle of resources that you’ll need to get the job done. Those resources include human resources – […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 13, 2017

Getting the Right Talent for Innovation

Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 22, 2017

Marketing Innovation: Don’t Fight Water and the Inversion Tool

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. […]
February 7, 2017

Learn to Gain a New Perspective

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
October 4, 2016

Verbify Your Innovative Brands

A clever and effective way to name an innovative brand is to use an existing verb. Verbs by their very nature are action oriented, so it’s […]