Innovation in Practice Blog

May 8, 2017

Purdue University Students Dominate Using SIT

Recently, I was delighted to receive a message from my friend, Frank Grunwald, Visiting Lecturer at Purdue University, telling me of his plans to incorporate Systematic […]
April 27, 2017

More Than A Dream: Advanced Technology And Creating A Risk-Free Market

By Carol Ozemhoya, Contributing Editor at Vector Some people worry about technology costing people jobs and taking over the world as has been portrayed in many […]
April 17, 2017

Innovation Leadership: Managing Your Resources

As an innovation leader, you are now responsible for a bundle of resources that you’ll need to get the job done. Those resources include human resources – […]
April 4, 2017

Innovation Sighting: The Mahabis Slipper and the Division Technique

We all know the endless kick-on, kick-off routine associated with that perfectly comfortable pair of house slippers. Our days are filled with quick trips to the […]
March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 13, 2017

Getting the Right Talent for Innovation

Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 22, 2017

Marketing Innovation: Don’t Fight Water and the Inversion Tool

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. […]
February 14, 2017

Valentine’s Day: Creative Gifts and Most Popular Picks

A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, […]
November 21, 2016

The SIT Patterns in Thanksgiving Cooking Gadgets

by Darla Wilkinson (darla@drewboyd.com) For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours […]
February 14, 2016

10 Valentine’s Day Surprises Created With S.I.T.

Today is Valentine's Day, and to celebrate, here are ten creative ways to show how much you love your partner. I generated some of these for a TV interview yesterday on FOX19-WXIX morning news is Cincinnati. They wanted me to share how to use S.I.T. to be more creative on this special day. So here is my extended list:
June 22, 2015

Innovation Training and More From LinkedIn

Learn innovation, group creativity, and much more at Lynda.com, a division of LinkedIn. Check out these courses.
May 6, 2015

Which SIT Technique Should I Use?

SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One of the challenges you can have is deciding which technique to use. So here are some rules of thumb to get you started.
February 23, 2015

Teaching Children the S.I.T. Method

My seventh-grade son asked me to volunteer at his school to teach something nonacademic and fun, like how to rollerblade, bake cookies, and so on. I called the school and asked if I could teach a course called “How to Be an Inventor.” I had taught Systematic Inventive Thinking in many innovation workshops for about four years at that point, so I was confident I could deliver a fun and useful program for kids. To my surprise, the school administrators said no.
January 12, 2015

Innovation Sighting: Kitchen Ovens Using S.I.T.

As a teacher, it's always rewarding to see my students create ideas that eventually make it into the marketplace. Here are some great innovations for the kitchen oven that a group of students created last year, January 2014. Later, we'll compare these to the new innovations announced by Whirlpool at the 2015 Consumer Electronics Show.
November 24, 2014

Holiday Innovation: The SIT Patterns in Christmas Gifts

'Tis the season for catalogs, and my favorite is Hammacher Schlemmer, America's longest running catalog, "Offering the Best, the Only and the Unexpected for 166 Years." I was curious to see if I could spot any of the five patterns of the innovation method called Systematic Inventive Thinking (SIT). With eighty seven pages of cool gifts in the catalog, it wasn't hard at all. The hard part was deciding which ones to choose. Here are my favorites:
October 27, 2014

What China Must Do to Innovate

Innovation is an essential ingredient to the growth and success of China's economy. The use of methods such as Systematic Inventive Thinking will accelerate that growth. But where should China focus its innovation efforts? Professors George Yip and Bruce McKern make the case that China should focus on the following:
July 14, 2014

Be Fruitful and Multiply: The Multiplication Technique

This innovation is a classic example of the multiplication technique. The Multiplication Technique is defined as copying an element already existing in the product or service but changing it in some counterintuitive way.
April 7, 2014

Think Inside the Skyscraper: Innovations in Architecture

Skyscrapers are amazing from any vantage point - near, far, or even inside. If you look closely, you'll spot the patterns inherent in the techniques of Systematic Inventive Thinking. Take a look at these five examples.