Innovation in Practice Blog

November 21, 2016

The SIT Patterns in Thanksgiving Cooking Gadgets

by Darla Wilkinson (darla@drewboyd.com) For many people this week’s Thanksgiving celebration will mean endless shopping, prepping, and cooking in anticipation of the big feast. The hours […]
November 9, 2016

Practical Points on Critical Thinking

What exactly is critical thinking? Do we know how to define it, or better yet, to foster it in those we are teaching? In her article, […]
October 31, 2016

Innovation Sighting: Samsung’s Activewash Keeps It Clean Using Task Unification

The washing machine is a vital component to every modern-day household. And top-loaders often get lost in today’s sea of front-loading appliances. Using the Task Unification […]
October 24, 2016

Ways to Learn Creativity

Becoming more creative, even just a tiny bit, will enhance what you do every day, at work, at home, or anywhere. Let’s look at how you […]
October 17, 2016

Breaking the Barriers of Creativity

What holds people back from being creative? Is it a lack of time? Do you not have a budget for doing creative work? Perhaps you work […]
October 10, 2016

Where Great Ideas Come From

So where do great ideas come from? The answer might surprise you. Let’s look at the most successful rock band in history, The Beatles. In a […]
October 4, 2016

Verbify Your Innovative Brands

A clever and effective way to name an innovative brand is to use an existing verb. Verbs by their very nature are action oriented, so it’s […]
September 26, 2016

The Subtraction Technique: When Less is More

Take a look at these four items and tell me – what do they have in common? Here, you see an exercise bicycle, a package of […]
September 20, 2016

Why Apple Will Maintain Its Innovation Momentum

Apple’s successful launch of the iPhone 7 and 7 Plus leaves people wondering if the superstar company has lost its innovative edge. The market is anxious […]
September 12, 2016

Keep Brand Chaos From Eroding Your Innovation Platform

Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve […]
March 9, 2008

Gender Role in Innovation

Optimal innovation occurs when there is an equal mix of men and women using a systematic process. I have always believed this through my observation of many innovation exercises. When a predominately male group tries to innovate, results are less impressive. When a predominately female group tries to innovate, results are less impressive. Put them together and the results are amazing.
December 30, 2007

Innovation for the Ages

If 6th graders can learn to innovate in real time, so can the business world. That is why companies are embracing more productive, systematic methods of innovating and shunning traditional methods.
December 26, 2007

Innovation Roundtable

The Marketing Science Institute has formed a new Innovation Roundtable to explore common issues and challenges in the world of corporate innovation. The roundtable representatives are from Johnson & Johnson, GE, P&G, Diageo, Eastman Kodak, AT&T, Kraft, Merck, Thompson Healthcare, Praxair, Aetna, and General Mills.