Innovation in Practice Blog

May 1, 2018

Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As […]
April 9, 2018

Innovative Advances in Pricing

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights […]
March 20, 2018

Register Now: Design Your Innovation Blueprint at Columbia Business School

The Columbia Business School Executive Education program is, once again, partnering with SIT to bring Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking. Registration is now […]
March 14, 2018

Innovation Sighting: Task Unification in Samsung’s New Smart TV

Imagine no longer deliberating between trendy art, your favorite photos, or the nonnegotiable family TV for your prominent living room wall. Samsung’s new 2018 QLED TVs […]
February 20, 2018

Innovation Sighting: Task Unification in Cars That Advertise

Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car console screen […]
February 12, 2018

Calling All Nominations: PDMA OCI Award

Nominations are underway for PDMA’s 31st annual Outstanding Corporate Innovator Award (OCI), which has become the premier honor for industry innovators. The OCI Award selection process […]
January 12, 2018

3 Innovation Specialists Busting the Myth About Brainstorming

By Orly Seagull When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever […]
December 18, 2017

Innovation Sighting: Attribute Dependency in Swiss Trains

From a distance this newest railway revolution might look like a string of large barrels tied together. But the Stoos Bahn is now the world’s steepest […]
November 16, 2017

Innovation Sighting: Partial Subtraction for Better Beer Drinking

The football season is into full swing. And, no doubt, countless beer drinkers experience the ever so frustrating tension of keeping a clear line of sight […]
November 1, 2017

Innovation Sighting: Yet Another Multiplication in Cameras

Thanks to Light’s newest camera innovation, serious photographers may make it through their upcoming shot lists with a welcomed spring to their step. In attempt to […]
July 24, 2017

Should Innovators Reveal How Much They Let Technology Make Creative Choices?

Is it true? Do the most creative people generate ideas straight out of their heads without any outside help? That’s what most people would tell you. […]
July 3, 2017

Innovation Sighting: Attribute Dependency and The Total Eclipse of the Sun

The United States Postal Service has just released a “first-of-its-kind” stamp that changes appearance when you touch it. What has inspired this small nugget of innovation? […]
April 27, 2016

Innovation Sighting: “Sweaty” Billboards That Fight the Zika Virus

According to the World Health Organization (WHO), the Zika virus is a global emergency. To fight it, humans have to find a way to kill the Aedes Aegypti mosquito. Two marketing agencies in Brazil have designed a novel way to do just that. They call it The Mosquito Killer Billboard. It's a great example of the Task Unification Technique, one of five in the innovation method called Systematic Inventive Thinking. Here's how their innovation works:
March 14, 2016

Innovation Sighting: Putting Space Aliens to Work

Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it's taking something that is already around you and giving an additional job.
September 14, 2015

Innovative Thinking to Control Healthcare-Associated Infections

On any given day, it’s estimated that 1 in 25 hospital patients in the U.S. has at least one healthcare-associated infection (HAI), according to the Centers for Disease Control and Prevention. That includes pneumonia; gastrointestinal illness; or infections of the urinary tract, bloodstream or surgical site. Sadly, despite enormous resources aimed at preventing the problem, HAIs continue to result in infection and even death. Moreover, HAIs cost the U.S. healthcare system an estimated $35 billion annually, making it one of the biggest challenges facing hospital chief executive officers. Clearly, a new way of thinking about HAIs is needed.
December 1, 2014

The Power of Patterns That Guide Our Thinking

Could creativity be as simple as following templates? In 1914 psychologist Wolfgang Köhler embarked on a series of studies about chimpanzees and their ability to solve problems. He documented the research in his book The Mentality of Apes. In one experiment, he took a newborn chimp and placed it in an isolated cage, before the newborn saw or made contact with other chimps. He named her Nueva.
March 24, 2014

The Six Best Books on Creativity and Innovation

Creativity is what you do in your head to generate an idea, while innovation is the process of putting it into practice. You need both to succeed, which may be why the number of new books on these topics seems to grow every year. Yet despite the popularity of this category and the steady stream of new books, I continue to go back to the classics, those books that actually taught me how to do it versus those books that just talked about it. Caution – these are not “light reads,” but they’re the ones I’ve learned the most from.
February 17, 2014

Have You Reached Your Creative Peak?

A new study by Philip Hans Franses of the Erasmus School of Economics in the Netherlands may suggest the point in time when we reach our creative peak. Franses examined the lifespans of 221 famous painters between 1800 and 2004, and estimated the year they created their most creative work based on the artist's most expensive painting ever sold. "For each of these artists, the most expensive painting was identified and taken as an indicator of peak creativity," Franses said in the study.
April 22, 2013

New Ideas Light Up the Brain

Brain measuringCanadian researchers found that areas in the reward center of the brain became active when people hear a song for the first time. The more the listener enjoys what they are hear, the stronger the connections are in the region of the brain called the nucleus accumbens. The study is published in the journal Science.
April 1, 2013

Don’t Be Fooled When Assessing Creative Work

How we judge a creative idea is affected by how we perceive its inventor. Without realizing it, we may overvalue or undervalue a new concept and make poor choices in the product development process as a result.