Innovation in Practice Blog

November 12, 2018

Launching My Latest Book

I’m thrilled to let you know my new book, So You Want to Be a Professor: How to Land Your Dream Job in Academia, just launched! […]
November 5, 2018

Introducing Switchers

I am excited to announce a new book that was just released by my friend and colleague, Dawn Graham. Switchers is the first book written specifically for the career changer, to help them to […]
October 22, 2018

Attribute Dependency in Bifocal Glasses

Bifocal users must no longer battle their strange, new lenses, thanks to the technology of Mitsui Chemicals of Japan. This spring, Mitsui launched their TouchFocus line, […]
October 15, 2018

Running Effective Innovation Workshops

I’ve mentioned in a previous post that innovation is a team sport. The strongest teams are characterized by functional, gender, and cultural diversity among its members. And, […]
October 3, 2018

Training Your Team to Innovate

To drive innovation across your company, you must train your employees how to innovate. Innovation is a skill, not a gift, and it can be learned […]
September 24, 2018

Motivating Innovative Behavior

Innovators are at their best when they feel a sense of purpose. As a marketing leader you play a key role in that dynamic. Innovators have […]
September 17, 2018

Creating a Culture of Innovation

There have been times I sat down with a client and I told them, “your organization is very innovative”, but they don’t believe me. I tell […]
September 11, 2018

3 Ways to Improve Team Innovation

The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high performance […]
September 10, 2018

Now Live: Value Proposition Surgical Robotics Simulation on Harvard Business Publishing Website

This valuable simulation was recently published by my friend and colleague, Marta Dapena-Baron, of The Big Picture Partners. This multiplayer training simulation brings to life the […]
August 31, 2018

Keeping Your Innovation Momentum

At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we achieved? […]
September 11, 2018

3 Ways to Improve Team Innovation

The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high performance […]
May 1, 2018

Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As […]
April 9, 2018

Innovative Advances in Pricing

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights […]
January 12, 2018

3 Innovation Specialists Busting the Myth About Brainstorming

By Orly Seagull When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever […]
March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 7, 2017

Learn to Gain a New Perspective

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
December 13, 2016

Van Gogh Air BnB: 2016 Epica Gold Winner for Innovation

Established in 1987, Epica is the only prize in the area of creativity judged and awarded by journalists who work for marketing and communications magazines worldwide. […]