Innovation in Practice Blog

July 9, 2018

Breaking Fixedness: Saving the Boys of the Thai Soccer Team Trapped in a Cave

News of a boys soccer team trapped in a cave in Thailand brought back memories of the Chilean miners trapped 2,300 feet underground in August 2010. […]
June 25, 2018

Making Big, Bold Assertions to Drive Design Strategy

By Jon Kolko Design strategy is built on assertion. On the way to a great design strategy is the creation of a series of value assertions: […]
June 11, 2018

Innovation Sighting: Attribute Dependency and the Shape-Shifting Mannequin

Robotics and Fashion Design are two industries not typically paired together. Designer Audrey-Laure Bergenthal has done just that by designing a robotic mannequin that can change size […]
June 1, 2018

Innovation Sighting: Digital License Plates Using Task Unification and Attribute Dependency

A digital license plate that can change display and track the vehicle is currently being tested in California. 116 of these innovative tags that come with […]
May 1, 2018

Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As […]
April 9, 2018

Innovative Advances in Pricing

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights […]
March 20, 2018

Register Now: Design Your Innovation Blueprint at Columbia Business School

The Columbia Business School Executive Education program is, once again, partnering with SIT to bring Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking. Registration is now […]
March 14, 2018

Innovation Sighting: Task Unification in Samsung’s New Smart TV

Imagine no longer deliberating between trendy art, your favorite photos, or the nonnegotiable family TV for your prominent living room wall. Samsung’s new 2018 QLED TVs […]
February 20, 2018

Innovation Sighting: Task Unification in Cars That Advertise

Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car console screen […]
February 12, 2018

Calling All Nominations: PDMA OCI Award

Nominations are underway for PDMA’s 31st annual Outstanding Corporate Innovator Award (OCI), which has become the premier honor for industry innovators. The OCI Award selection process […]
May 1, 2018

Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As […]
April 9, 2018

Innovative Advances in Pricing

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights […]
January 12, 2018

3 Innovation Specialists Busting the Myth About Brainstorming

By Orly Seagull When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever […]
March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 7, 2017

Learn to Gain a New Perspective

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
December 13, 2016

Van Gogh Air BnB: 2016 Epica Gold Winner for Innovation

Established in 1987, Epica is the only prize in the area of creativity judged and awarded by journalists who work for marketing and communications magazines worldwide. […]
September 12, 2016

Keep Brand Chaos From Eroding Your Innovation Platform

Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve […]