Innovation in Practice Blog

July 3, 2017

Innovation Sighting: Attribute Dependency and The Total Eclipse of the Sun

The United States Postal Service has just released a “first-of-its-kind” stamp that changes appearance when you touch it. What has inspired this small nugget of innovation? […]
June 16, 2017

Innovation Sighting: Attribute Dependency and High Heels

A great example of the Attribute Dependency Technique can be found at My Place Café & Bar at the Hilton Osaka hotel in Japan. Attribute Dependency […]
June 9, 2017

Innovation Sighting: LG’s New Smart Vacuum Doubles as a Home Security System

The rush to put new technology in the home is heating up like never before. Challengersinclude Amazon (Echo), Google (Home), and soon we’ll have Apple’s Siri […]
June 1, 2017

Solution-to-Problem Innovation

Innovation is the process of taking an idea and putting it into practice. Creativity, on the other hand, is what you do in your head to […]
May 8, 2017

Purdue University Students Dominate Using SIT

Recently, I was delighted to receive a message from my friend, Frank Grunwald, Visiting Lecturer at Purdue University, telling me of his plans to incorporate Systematic […]
April 27, 2017

More Than A Dream: Advanced Technology And Creating A Risk-Free Market

By Carol Ozemhoya, Contributing Editor at Vector Some people worry about technology costing people jobs and taking over the world as has been portrayed in many […]
April 17, 2017

Innovation Leadership: Managing Your Resources

As an innovation leader, you are now responsible for a bundle of resources that you’ll need to get the job done. Those resources include human resources – […]
April 4, 2017

Innovation Sighting: The Mahabis Slipper and the Division Technique

We all know the endless kick-on, kick-off routine associated with that perfectly comfortable pair of house slippers. Our days are filled with quick trips to the […]
March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 7, 2017

Learn to Gain a New Perspective

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
December 13, 2016

Van Gogh Air BnB: 2016 Epica Gold Winner for Innovation

Established in 1987, Epica is the only prize in the area of creativity judged and awarded by journalists who work for marketing and communications magazines worldwide. […]
September 12, 2016

Keep Brand Chaos From Eroding Your Innovation Platform

Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve […]
August 29, 2016

Innovation Leaders Need Peers

There’s an old saying in business. Don’t make enemies of your peers. If you do, you won’t need any more enemies. They’ll be able to do […]
August 22, 2016

Innovation Metrics: How to Stay on Track

Before you launch your innovation campaign, you want to set up key performance indicators or KPIs for short. Key performance indicators help you keep track of your […]
August 8, 2016

Reinvention: Accelerating Results in the Age of Disruption

A SIMPLE FORMULA AND SET OF TOOLS FOR FACING AND EMBRACING DISRUPTION AND RADICAL CHANGE     Technology, globalization, economic shifts, geopolitical shocks, and, yes, management thought leaders […]