Innovation in Practice Blog

July 4, 2016

Using Systematic Innovation on Digital Assets

The SIT method is great for creating exciting new products and services. Now I want to show you how to apply these techniques to digital assets. For […]
June 27, 2016

Innovating to Drive Customer Lifetime Value

Imagine a hypothetical scenario where you’re forced to make a choice between innovating for Customer A or Customer B. Which one would you choose? Well, it depends […]
June 20, 2016

Launching Innovations: The Do’s and Don’ts

At some point as an innovation leader, you and your team will launch new innovations into the market place. Those could be new products and services, it could […]
June 13, 2016

The Courage to Be an Innovator

Dear Mr. Boyd, My Wharton interview was conducted in a group format in which we were asked to conceive a new conference to host at the […]
June 6, 2016

Diversity: A Driver of Innovation

Take a look at the people around you at work. What do you notice? Well, we all differ from one another. But appearances aren’t the only […]
May 30, 2016

Great Innovators Focus More on Post-Purchase than Pre-Purchase

What products or services have you purchased that are your absolute favorites? Can think of a few? My bet is that you can think of a […]
May 23, 2016

Want to Innovate? Make Sure You Have a Seat at the Table

For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or […]
May 16, 2016

Innovating Through Partnerships

Have you ever heard the expression, "Riding on the Coattails of Others?" What it means is - achieving success by associating with other people or groups. In sales and marketing, it’s another great way to create opportunities and improve your sales revenue. Let’s look at how.
May 9, 2016

Growth Through Adjacent Markets

Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. Let’s look at how you do it.
May 2, 2016

Outmaneuver: Out Think, Don’t OutSpend

Look at any industry, in any market, and you’ll find the same strategy playing out everywhere. Companies compete with one another in a mindless race to the bottom, matching products and services feature for feature, competing primarily on price. This commoditizes markets and drives down prices and margins. But ultimately, no one wins—not even the consumer--as quality, service and differentiation suffer. We call this senseless strategy “Attrition Competition”, and it is derived from prevailing military strategy, which seeks to overwhelm competitors.
April 6, 2008

Innovation through Co-opetition

How do you innovate a business model? You can create new products and services within the current business model to drive growth. Or you can create a new business model and open up a whole new world of possibilities for the firm. Either innovate within the current game, or change the game. But how?
February 10, 2008

Innovation Follows Strategy

How do you tie innovation to strategy? Professor Christie Nordhielm from the University of Michigan has developed what I consider the best single contribution to marketing thought since the 4P's. Her Big Picture framework of the marketing management process provides the context for innovating across the entire business model. Applying systematic innovation tools to each aspect of her Big Picture model can yield amazing insights at both the strategic and tactical levels of the business. It is the intersection of these two ideas...Big Picture Strategy and Systematic Inventive Thinking...that will yield consistent, profitable results. Innovation follows strategy...not the other way around.
January 13, 2008

Innovation Subversives

My advice: stop evangelizing and start doing. Use a proven innovation method on a mainstream issue or product and let the results speak for themselves. Don't ask permission. Don't call it innovation. Don't preach the "..see, I told you!" message. And then...do it again. I take advice from Thomas Bonoma's classic HBR article from 1986, "Marketing Subversives."
December 16, 2007

When to Innovate

People often ask when is the best time to innovate: early in the pipeline process, middle, or late. Teams tend to resist innovation late in the process when they are busy launching a new product. Teams tend to resist innovating in the middle of the NPD process because they are too busy developing the next generation product. Teams tend to resist innovating early in the process because they are too busy developing franchise strategy. So when is the best time to innovate? Anytime.