When using the Attribute Dependency technique, you’ll reach a point in the function follows form process where it’s time to make adaptations to your concept. That’s where you try to improve the concept and put more definition around it.
The Product Development and Management Association (PDMA), the premier global advocate for product development and management professionals, announced today that it has awarded the 2015 Outstanding Corporate Innovator (OCI) Award to BD (Becton, Dickinson and Company) (NYSE: BDX).
In Innovating Out of Crisis, How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing, published by Stone Bridge Press, Berkeley, California, Shigetaka Komori, FUJIFILM Holdings Corporation Chairman and CEO, recounts how he was inspired to lead Fujifilm’s journey from the brink of extinction to its current path of prosperity and growth – and a new direction.
It's hard for me not to play favorites when it comes to the five creativity techniques of the SIT method. After all, they're just like children - each is unique with their own potential and personality. But when it comes to versatility, the one that may do it the best is Task Unification. It tends to produce ideas that are both clever and resourceful, often harnessing resources in the immediate vicinity of the problem in a unique. These ideas tend to make you slap your forehead and say, "Gee, why didn't I think of that?"