The course will help you master the tools necessary to generate new ideas and quickly transform those concepts into a viable pipeline of new products and services. Participants will learn the highly effective method of idea generation called Systematic Inventive Thinking used by many global firms across a wide variety of industries. They will also learn a suite of design thinking tools to take new concepts and put “life” into them. Generating ideas is not enough. Design thinking takes new ideas and sculpts them into market-winning products and services. Participants will learn the mechanics of each S.I.T. tool, and practice the use of each on a real product or service. Additionally, they will learn from a panel of seasoned practitioners and experts in the fields of innovation, new product development, and venture start-up.
You can use an innovation method like SIT on your own. But there are times when you want to use it in a group with your colleagues. After all, innovation is a team sport. Innovating in groups lets you harness the brainpower of others. Here are some tips and techniques to get the most out of your group ideation session.
One of the most important principles in the SIT Method is the Closed World principle. It states that there is an inverse relationship between the distance from the problem and the creativity of the solution. The farther away you have to go to find a solution, the less creative it will be. So it’s important where you set the boundaries of the Closed World as you apply the SIT Method.
One way to develop your expertise in the SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products and services you see around you, almost like the DNA of a product. You want to develop your ability to see these patterns as a way to improve your use of them.
A college diploma is one key to starting your career engine, but learning to be more creative could help turbo-charge it. Just like college coursework, creativity can be learned—you don’t have to be born with these skills. Focusing on them is definitely worthwhile: companies value creativity because it spurs growth and competitiveness. As a recent graduate, you can stand out from the crowd by coming up with great ideas no matter what position you start in.
Having the skill to innovate and be creative on command can make you more attractive to a company and help you land a dream job. To do so, keep these five tips in mind on how you can solve problems and be creative in any job, at any level!
Creativity is what you do in your head to generate an idea, while innovation is the process of putting it into practice. You need both to succeed, which may be why the number of new books on these topics seems to grow every year. Yet despite the popularity of this category and the steady stream of new books, I continue to go back to the classics, those books that actually taught me how to do it versus those books that just talked about it. Caution – these are not “light reads,” but they’re the ones I’ve learned the most from.
Columbia Business School is offering a three-day Executive Education program called Marketing and Innovation. The program will teach Systematic Inventive Thinking as well as other key innovation concepts.
The program will be held June 17-19 and November 18-20 in New York. The program is ideal for middle- to upper-level executives who are responsible for strategic innovation and new product development. It is especially good for organizations that wish to send a cross-functional team to work on a specific challenge or project together.