Innovation in Practice Blog

November 12, 2018

Launching My Latest Book

I’m thrilled to let you know my new book, So You Want to Be a Professor: How to Land Your Dream Job in Academia, just launched! […]
November 5, 2018

Introducing Switchers

I am excited to announce a new book that was just released by my friend and colleague, Dawn Graham. Switchers is the first book written specifically for the career changer, to help them to […]
October 22, 2018

Attribute Dependency in Bifocal Glasses

Bifocal users must no longer battle their strange, new lenses, thanks to the technology of Mitsui Chemicals of Japan. This spring, Mitsui launched their TouchFocus line, […]
October 15, 2018

Running Effective Innovation Workshops

I’ve mentioned in a previous post that innovation is a team sport. The strongest teams are characterized by functional, gender, and cultural diversity among its members. And, […]
October 3, 2018

Training Your Team to Innovate

To drive innovation across your company, you must train your employees how to innovate. Innovation is a skill, not a gift, and it can be learned […]
September 24, 2018

Motivating Innovative Behavior

Innovators are at their best when they feel a sense of purpose. As a marketing leader you play a key role in that dynamic. Innovators have […]
September 17, 2018

Creating a Culture of Innovation

There have been times I sat down with a client and I told them, “your organization is very innovative”, but they don’t believe me. I tell […]
September 11, 2018

3 Ways to Improve Team Innovation

The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high performance […]
September 10, 2018

Now Live: Value Proposition Surgical Robotics Simulation on Harvard Business Publishing Website

This valuable simulation was recently published by my friend and colleague, Marta Dapena-Baron, of The Big Picture Partners. This multiplayer training simulation brings to life the […]
August 31, 2018

Keeping Your Innovation Momentum

At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we achieved? […]
May 8, 2017

Purdue University Students Dominate Using SIT

Recently, I was delighted to receive a message from my friend, Frank Grunwald, Visiting Lecturer at Purdue University, telling me of his plans to incorporate Systematic […]
October 31, 2016

Innovation Sighting: Samsung’s Activewash Keeps It Clean Using Task Unification

The washing machine is a vital component to every modern-day household. And top-loaders often get lost in today’s sea of front-loading appliances. Using the Task Unification […]
September 12, 2016

Keep Brand Chaos From Eroding Your Innovation Platform

Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve […]
July 18, 2016

New: Innovate! App Brings Systematic Inventive Thinking (SIT) to Your Computer and Tablet

Want innovation at your fingertips? Consider the Innovate! Inside the Box web application, which acts as a digital sherpa for Systematic Inventive Thinking (SIT). This web app […]
June 20, 2016

Launching Innovations: The Do’s and Don’ts

At some point as an innovation leader, you and your team will launch new innovations into the market place. Those could be new products and services, it could […]
June 13, 2016

The Courage to Be an Innovator

Dear Mr. Boyd, My Wharton interview was conducted in a group format in which we were asked to conceive a new conference to host at the […]
February 2, 2015

Why Super Bowl Commercials Are So Effective

Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At around $4 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use patterns. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them.
January 26, 2015

15 Biggest Innovations in Health Tech

15 Biggest Innovations in Health Tech
December 30, 2014

Five Industries Ripe for Innovation

The economic outlook for 2015 is, by most accounts, "slightly better than 2014." That, of course, depends on what industry you're in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short list of five industries most ripe of innovation in 2015.
September 1, 2014

New Course: Marketing Fundamentals on Lynda.com

I’m pleased to announce the release of my latest course, Marketing Fundamentals, at Lynda.com. “Whether you’re rebuilding your marketing program from the ground up or leading […]