Innovation in Practice Blog

January 12, 2018

3 Innovation Specialists Busting the Myth About Brainstorming

By Orly Seagull When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever […]
December 18, 2017

Innovation Sighting: Attribute Dependency in Swiss Trains

From a distance this newest railway revolution might look like a string of large barrels tied together. But the Stoos Bahn is now the world’s steepest […]
November 16, 2017

Innovation Sighting: Partial Subtraction for Better Beer Drinking

The football season is into full swing. And, no doubt, countless beer drinkers experience the ever so frustrating tension of keeping a clear line of sight […]
November 1, 2017

Innovation Sighting: Yet Another Multiplication in Cameras

Thanks to Light’s newest camera innovation, serious photographers may make it through their upcoming shot lists with a welcomed spring to their step. In attempt to […]
October 23, 2017

Innovation Sighting: The Subtraction Technique and the No-Huddle Offense

Few activities are more iconic to American football than the huddle. Bill Pennington, in his New York Times article, “Ready, Set, Gone! The N.F.L.’s Disappearing Huddle” […]
October 5, 2017

Look Inside a Woman’s Purse

By: Tom Ewing, Senior Director, System1 Group “First I look at the purse” sang Motown’s The Countours. Kelley Styring, principal of InsightFarm, would sympathise. In 2006, […]
September 18, 2017

Innovation Sighting: Task Unification and GladWare Containers

GladWare containers have become a common household item. Most kitchens today have that designated drawer filled to the brim with self-stacking plastic wonders and the infamous […]
September 5, 2017

How a Creative Legal Leap Helped Create Vast Wealth

By Tim Harford, BBC World Service, 50 Things That Made the Modern Economy In 1911, someone asked Butler to name the most important invention of the industrial […]
August 29, 2017

Design Thinking for the Greater Good: Innovation in the Social Sector

Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in […]
August 21, 2017

How a Case of Laryngitis Helped Me Find My Voice and Grow as a Leader

By Deb Gabor As a brand strategist, author, and public speaker, I rely upon my voice and storytelling ability to make a living. I’ve observed that […]
May 8, 2017

Purdue University Students Dominate Using SIT

Recently, I was delighted to receive a message from my friend, Frank Grunwald, Visiting Lecturer at Purdue University, telling me of his plans to incorporate Systematic […]
October 31, 2016

Innovation Sighting: Samsung’s Activewash Keeps It Clean Using Task Unification

The washing machine is a vital component to every modern-day household. And top-loaders often get lost in today’s sea of front-loading appliances. Using the Task Unification […]
September 12, 2016

Keep Brand Chaos From Eroding Your Innovation Platform

Creating an innovative brand is a great way to build loyalty with your customers. For many companies, brands are the single most valuable asset. But once you’ve […]
July 18, 2016

New: Innovate! App Brings Systematic Inventive Thinking (SIT) to Your Computer and Tablet

Want innovation at your fingertips? Consider the Innovate! Inside the Box web application, which acts as a digital sherpa for Systematic Inventive Thinking (SIT). This web app […]
June 20, 2016

Launching Innovations: The Do’s and Don’ts

At some point as an innovation leader, you and your team will launch new innovations into the market place. Those could be new products and services, it could […]
June 13, 2016

The Courage to Be an Innovator

Dear Mr. Boyd, My Wharton interview was conducted in a group format in which we were asked to conceive a new conference to host at the […]
February 2, 2015

Why Super Bowl Commercials Are So Effective

Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At around $4 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use patterns. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them.
January 26, 2015

15 Biggest Innovations in Health Tech

15 Biggest Innovations in Health Tech
December 30, 2014

Five Industries Ripe for Innovation

The economic outlook for 2015 is, by most accounts, "slightly better than 2014." That, of course, depends on what industry you're in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short list of five industries most ripe of innovation in 2015.
September 1, 2014

New Course: Marketing Fundamentals on Lynda.com

I’m pleased to announce the release of my latest course, Marketing Fundamentals, at Lynda.com. “Whether you’re rebuilding your marketing program from the ground up or leading […]