Innovation in Practice Blog

May 8, 2017

Purdue University Students Dominate Using SIT

Recently, I was delighted to receive a message from my friend, Frank Grunwald, Visiting Lecturer at Purdue University, telling me of his plans to incorporate Systematic […]
April 27, 2017

More Than A Dream: Advanced Technology And Creating A Risk-Free Market

By Carol Ozemhoya, Contributing Editor at Vector Some people worry about technology costing people jobs and taking over the world as has been portrayed in many […]
April 17, 2017

Innovation Leadership: Managing Your Resources

As an innovation leader, you are now responsible for a bundle of resources that you’ll need to get the job done. Those resources include human resources – […]
April 4, 2017

Innovation Sighting: The Mahabis Slipper and the Division Technique

We all know the endless kick-on, kick-off routine associated with that perfectly comfortable pair of house slippers. Our days are filled with quick trips to the […]
March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 13, 2017

Getting the Right Talent for Innovation

Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 22, 2017

Marketing Innovation: Don’t Fight Water and the Inversion Tool

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. […]
February 14, 2017

Valentine’s Day: Creative Gifts and Most Popular Picks

A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, […]
July 4, 2016

Using Systematic Innovation on Digital Assets

The SIT method is great for creating exciting new products and services. Now I want to show you how to apply these techniques to digital assets. For […]
June 1, 2015

INNOVATE! – The App That Facilitates S.I.T.

The Innovate! Inside the Box app for iPad facilitates the use of Systematic Inventive Thinking. It explains each of the five techniques and allows users to generate creative ideas and innovations on demand.
February 16, 2015

Innovation Sighting: Attribute Dependency and World Population

What if countries were sized proportional to their population? What would the world look like? Take a look at this map (reported by NPR.org):
January 19, 2015

New Tricks for Old Dogs: The Task Unification Technique in Surgery

Dr. Steven Palter’s patient began to cry. Not because of the sharp pain that suddenly shot through her abdomen—after years of suffering she was used to that—but from sheer and utter relief.
November 17, 2014

Innovation Sighting: Attribute Dependency in Smart Apps

Are online reviews going extinct? From Yelp to Amazon, reviews these days are good for just one thing: Seeing what others think of a product, service, or business. But are reviews really helpful? Could they be an outmoded one-size-fits-all solution in a world where a user's interests are increasingly customized and niche-specific? Are they going the way of the dinosaurs?
June 9, 2014

Creating New Opportunities in the Digital Space

The SIT method is great for creating exciting new products and services. But you can also apply these techniques to digital assets. For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external attributes of the site. You list the attributes, and you create a two dimensional matrix that pairs internal attributes to other internal and external attributes.
January 13, 2014

Systematic Innovation at the Consumer Electronics Show

One way to develop your expertise in SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products and services you see around you, almost like the DNA of a product. You want to develop your ability to see these patterns as a way to improve your use of them. There's probably no better place to practice pattern spotting than at the Consumer Electronics Show (CES). In last week's CES in Las Vegas, "manufacturers demonstrated a range of previously mundane but now smart, web-connected products destined to become part of daily domestic existence, from kitchen appliances to baby monitors to sports equipment," as reported in The Independent.
January 6, 2014

Innovation Sighting: Task Unification and CAPTCHA

You’ve experienced this dozens, if not hundreds, of times. Before being allowed to enter a website, you must type words written in a bizarre, distorted script inside a box. Dr. Luis von Ahn, a professor in the Computer Science Department at Carnegie Mellon University, estimates that people decipher script like this more than 200 million times a day. He should know. He invented the system. Captcha, as it is called, protects websites by demanding that visitors take a simple test that humans can pass but computers cannot. Captcha, in fact, is an acronym for Completely Automated Public Turing Test to Tell Computers and Humans Apart. It requires website visitors to interpret the text correctly and type the right letters before they can enter the site.
November 7, 2013

Now, Twitter Must Grow

It's official. Twitter is a publicly traded company, and it will face constant pressure to innovate and grow. Let's look at how innovation methods can be applied to Twitter to find new opportunitues. We'll apply the five techniques of Systematic Inventive Thinking to Twitter. Our goal will be to create new features and innovations with the main Twitter platform as well as to create completely new applications related to Twitter.
October 31, 2013

Introducing: Innovate! Inside the Box

Authors Drew Boyd and Jacob Goldenberg today announced the launch of a new app that supports the innovation/creativity system outlined in their groundbreaking work: Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013). Innovate! Inside the Box enables users of Systematic Inventive Thinking (SIT) to employ the method more productively. The new app places SIT’s five innovation techniques – Subtraction, Division, Task Unification, Multiplication and Attribute Dependency – at the user’s fingertips to quickly generate creative ideas and new-to-the-world innovations. In addition, users can document their projects as they build their pipeline of ideas and inventions.