The Columbia Business School Executive Education program is, once again, partnering with SIT to bring Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking. Registration is now […]
The Innovate! Inside the Box app for iPad facilitates the use of Systematic Inventive Thinking. It explains each of the five techniques and allows users to generate creative ideas and innovations on demand.
Are online reviews going extinct?
From Yelp to Amazon, reviews these days are good for just one thing: Seeing what others think of a product, service, or business. But are reviews really helpful? Could they be an outmoded one-size-fits-all solution in a world where a user's interests are increasingly customized and niche-specific? Are they going the way of the dinosaurs?
The SIT method is great for creating exciting new products and services. But you can also apply these techniques to digital assets.
For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external attributes of the site. You list the attributes, and you create a two dimensional matrix that pairs internal attributes to other internal and external attributes.
One way to develop your expertise in SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products and services you see around you, almost like the DNA of a product. You want to develop your ability to see these patterns as a way to improve your use of them.
There's probably no better place to practice pattern spotting than at the Consumer Electronics Show (CES). In last week's CES in Las Vegas, "manufacturers demonstrated a range of previously mundane but now smart, web-connected products destined to become part of daily domestic existence, from kitchen appliances to baby monitors to sports equipment," as reported in The Independent.
You’ve experienced this dozens, if not hundreds, of times. Before being allowed to enter a website, you must type words written in a bizarre, distorted script inside a box.
Dr. Luis von Ahn, a professor in the Computer Science Department at Carnegie Mellon University, estimates that people decipher script like this more than 200 million times a day. He should know. He invented the system. Captcha, as it is called, protects websites by demanding that visitors take a simple test that humans can pass but computers cannot. Captcha, in fact, is an acronym for Completely Automated Public Turing Test to Tell Computers and Humans Apart. It requires website visitors to interpret the text correctly and type the right letters before they can enter the site.