Getting Started

Systematic Inventive Thinking (SIT) is a proven method of creativity that is teachable and accessible to anyone. It can be applied to anything that you want to innovate.

The traditional view of creativity is that it’s unstructured and doesn’t follow rules or patterns. That you need to think outside the box, brainstorming without constraint, until you find a solution. That you should go wild making analogies to things that have nothing to do with your products, services or processes.

In fact, the opposite is true. Creative ideas hide inside the box.

For companies, innovation is the single most important source of growth. That’s why leading companies around the globe use this sustainable method to solve tough problems and create breakthroughs. Using SIT motivates, energizes, and engages employees to yield a culture of innovation.

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