Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As part of the Amazon Key Program that launched in 2017, customers with certain GM and Volvo models can now download the Amazon Key app, link their Amazon account with a connected car service, and allow Amazon drivers access to their vehicle for package delivery. This service provides an alternative for customers concerned about the safety of packages left on their porch or who need quick access to a delivery. It also serves as an example of SIT’s innovation template known as the Division Technique.
The Division Technique works by dividing a product or its components functionally or physically and then rearranging them back into the product. Division is a powerful technique in the SIT Method because it forces you to break fixedness, especially structural fixedness. In the case of Amazon’s Key Program, they have rearranged the delivery location component of their online services to a customer’s car. The benefit?
As Fortune.com states,
It’s part of a broader push by Amazon to expand delivery options and make those deliveries more convenient for customers. Amazon’s new in-car delivery takes that a step further by offering the option to have packages delivered to wherever a customer’s car is. So rather than wait to get home to pick up a package, customers can walk out to the car and get that product they’ve been waiting for all day.
The Amazon Key program is just one example of the Division Technique. To get the most out of the Division technique, you follow five basic steps:
Keep in mind that you don’t have to use all three forms of Division, but you boost your chance of scoring a breakthrough idea if you do.