The football season is into full swing. And, no doubt, countless beer drinkers experience the ever so frustrating tension of keeping a clear line of sight for that key play of the game without missing a gulp of their favorite brew. The engineers of the TV Beer Mug saw right through the problem (pun intended) by shaving off one side of the mug. By using the Subtraction Technique, the makers of the TV Beer Mug have eased the beer drinking, football watching woes of thousands of fans.
As Gizmodo humorously states,
Taking advantage of cutting-edge physics and engineering breakthroughs that are rarely seen outside of aerospace applications, this remarkable $11 mug looks as if one side has been cleaved clean off—which is the secret to how it works. The other side of the mug that usually blocks the view of your TV is gone, leaving you with a clean line of sight every time you take a swig.
It’s a perfect example of the Subtraction Technique, one of five in the innovation method, Systematic Inventive Thinking (SIT). It’s also a great example of the Closed World Principle. Here’s how it works:
To get the most out of the Subtraction Technique, you follow five steps:
Learn how all five techniques can help you innovate – on demand.