When using the Attribute Dependency technique, you’ll reach a point in the function follows form process where it’s time to make adaptations to your concept. That’s where you try to improve the concept and put more definition around it.
Engineering firm B/E Aerospace has filed a patent for a “legroom adjustable” seat design that allows flight attendants to move a seat forward or back depending on the size of a passenger, reports the Telegraph.
One way to make adaptations with Attribute Dependency is to change the type of dependency. There are three ways to do it: passive, active and automatic. Think of these as what has to happen within the product or service for the dependency to take place. Let’s look at each type.
Are online reviews going extinct?
From Yelp to Amazon, reviews these days are good for just one thing: Seeing what others think of a product, service, or business. But are reviews really helpful? Could they be an outmoded one-size-fits-all solution in a world where a user's interests are increasingly customized and niche-specific? Are they going the way of the dinosaurs?
The SIT method is great for creating exciting new products and services. But you can also apply these techniques to digital assets.
For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external attributes of the site. You list the attributes, and you create a two dimensional matrix that pairs internal attributes to other internal and external attributes.
The SIT Method is designed to help you generate lots of ideas in a systematic way. But how do you select which ideas to pursue? Filtering ideas is an essential part of the creativity process. You want to make sure you spend your time only on those with the most potential.
How do you get your competitor to promote your value proposition?
DHL did just that in the highly competitive package delivery category. Shipping companies compete on the basis of speed, convenience, and reliability. So the race is on to prove to customers which company is the best performing.
In this campaign, DHL spoofed its competitors like UPS to broadcast that it's faster.
One way to develop your expertise in SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products and services you see around you, almost like the DNA of a product. You want to develop your ability to see these patterns as a way to improve your use of them.
There's probably no better place to practice pattern spotting than at the Consumer Electronics Show (CES). In last week's CES in Las Vegas, "manufacturers demonstrated a range of previously mundane but now smart, web-connected products destined to become part of daily domestic existence, from kitchen appliances to baby monitors to sports equipment," as reported in The Independent.
Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. "Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web." How popular is it? It is the fastest site ever to break through the 10 million unique visitor mark. A report by Shareaholic claims, “Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.” As of May 2013, Pinterest was valued at $2.5 billion. There are many creative ways to use Pinterest. New apps are emerging around it much like what happened with Twitter. But to maintain growth, Pinterest needs innovation. Let's apply Attribute Dependency, one of five techniques of Systematic Inventive Thinking, to Pinterest.