by Drew Boyd | May 10, 2010 | Innovation Method, Jared Diamond, Multiplication, The Economist
The Marketing Science Institute announced its research priorities for 2010 to 2012. The priorities are based on input from member company trustees and academic thought leaders. Topics are selected based on importance to marketers, need for more research-based...
by Drew Boyd | Mar 4, 2008 | Innovation Method
Jeffrey Phillips outlines a sound approach to the age-old question, who owns innovation? Where does it sit on the organizational chart: There’s not a wrong way to organize, but there are benefits to developing a central team to ensure consistent methodology,...
by Drew Boyd | Dec 26, 2007 | Evaluation Ideas, Innovation Method, Jared Diamond, Multiplication, The Wheel
The Marketing Science Institute has formed a new Innovation Roundtable to explore common issues and challenges in the world of corporate innovation. The roundtable representatives are from Johnson & Johnson, GE, P&G, Diageo, Eastman Kodak, AT&T, Kraft,...