The Book

Inside the Box: A Proven System of Creativity for Breakthrough Results” by Drew Boyd and Jacob Goldenberg

Want a truly creative organization? Then think Inside the Box.

Inside the Box shows that more innovation – and better and quicker innovation – happens when you work inside your familiar world using a set of techniques that channel the creative process in a way that makes us more – not less – creative.

These techniques were derived from research that discovered a surprising set of common patterns shared by all inventive solutions. They form the basis for Systematic Inventive Thinking, now used by hundreds of corporations throughout the world, including industry leaders such as Johnson & Johnson, GE, Procter & Gamble, SAP, and Philips.

Many other books discuss how to make creativity a part of corporate culture, but none of them uses the innovative and unconventional SIT approach described in this book. With “inside the box” thinking, companies and organizations of any size can creatively solve problems before they develop—and innovate on an ongoing, systematic basis. This system really works!

FINALIST FOR AMA MARKETING BOOK OF THE YEAR

The Berry-AMA Book Prize for the Best Book in Marketing recognizes books whose innovative ideas have had significant impact on marketing and related fields.

NOMINATED FOR INNOVATION BOOK OF THE YEAR

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