A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, the world’s leading self-service mobile survey and market research platform, men are 1.6x as likely as women to buy expensive gifts for Valentine’s Day. Other notable findings include:
AMERICANS MOST WANT TO BUY EDIBLE GIFTS FOR VALENTINE’S DAY
Q: Which types of products would you like to buy for your significant other on Valentine’s Day?
1. Dinner or drinks (58%)
2. Chocolates or candy (54%)
3. Flowers (40%)
4. Greeting cards (38%)
5. Clothing or accessories (31%)
HERSHEY’S IS THE MOST COVETED CHOCOLATE BRAND
Q: Which chocolate brands would you most like to buy for your significant other on Valentine’s Day?
1. Hershey’s (50%)
2. Dove (40%)
3. Russell Stover (36%)
4. Ghirardelli (34%)
5. Godiva (32%)
ZALES IS THE MOST COVETED JEWELRY STORE
Q: From which store would you most like to buy jewelry for your significant other on Valentine’s Day?
1. Zales (37%)
2. Kays (37%)
3. Jared (29%)
4. Pandora (23%)
5. Tiffany & Co (20%)
MEN ARE ALMOST TWICE AS LIKELY AS WOMEN TO BUY EXPENSIVE GIFTS
Men are 1.6x as likely as women to buy expensive Valentine’s Day gifts. 55% of men and 33% of women intend to spend $50 or more on their significant other this year.
AMERICANS PREFER TO EAT AT RED LOBSTER
Q: How likely are you to recommend eating at this national chain restaurant for Valentine’s Day to a friend or colleague? Net promoter score, aka NPS, measures customer satisfaction and brand perception on a scale of -100 to +100. (A positive, high score means consumers actively recommend the brand; a negative score could mean consumers actively dissuade friends.) The majority of national chain restaurants received a negative NPS, indicating that most Americans might prefer to dine out at an independent restaurant for Valentine’s Day.
1. Red Lobster: NPS of 1
2. Olive Garden: NPS of 0
3. Outback Steakhouse: NPS of -1
4. The Cheesecake Factory: NPS of -4
5. TGI Friday’s: NPS of -22
In addition to choosing from one of these popular favorites this Valentine’s season, you can learn creative gift ideas for that special someone via my interview on Fox 19 HERE.
If you’re interested in learning more about branding fundamentals, please see my online course through Lynda.com.