ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights […]
The Columbia Business School Executive Education program is, once again, partnering with SIT to bring Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking. Registration is now […]
One way to develop your expertise in SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products and services you see around you, almost like the DNA of a product. You want to develop your ability to see these patterns as a way to improve your use of them.
There's probably no better place to practice pattern spotting than at the Consumer Electronics Show (CES). In last week's CES in Las Vegas, "manufacturers demonstrated a range of previously mundane but now smart, web-connected products destined to become part of daily domestic existence, from kitchen appliances to baby monitors to sports equipment," as reported in The Independent.
How do you get your competitor to promote your value proposition?
DHL did just that in the highly competitive package delivery category. Shipping companies compete on the basis of speed, convenience, and reliability. So the race is on to prove to customers which company is the best performing.
In this campaign, DHL spoofed its competitors like UPS to broadcast that it's faster.
Skyscrapers are amazing from any vantage point - near, far, or even inside. If you look closely, you'll spot the patterns inherent in the techniques of Systematic Inventive Thinking. Take a look at these five examples.
The SIT Method is designed to help you generate lots of ideas in a systematic way. But how do you select which ideas to pursue? Filtering ideas is an essential part of the creativity process. You want to make sure you spend your time only on those with the most potential.
The SIT method is great for creating exciting new products and services. But you can also apply these techniques to digital assets.
For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external attributes of the site. You list the attributes, and you create a two dimensional matrix that pairs internal attributes to other internal and external attributes.
Innovation is an essential ingredient to the growth and success of China's economy. The use of methods such as Systematic Inventive Thinking will accelerate that growth. But where should China focus its innovation efforts? Professors George Yip and Bruce McKern make the case that China should focus on the following:
Are online reviews going extinct?
From Yelp to Amazon, reviews these days are good for just one thing: Seeing what others think of a product, service, or business. But are reviews really helpful? Could they be an outmoded one-size-fits-all solution in a world where a user's interests are increasingly customized and niche-specific? Are they going the way of the dinosaurs?
'Tis the season for catalogs, and my favorite is Hammacher Schlemmer, America's longest running catalog, "Offering the Best, the Only and the Unexpected for 166 Years." I was curious to see if I could spot any of the five patterns of the innovation method called Systematic Inventive Thinking (SIT). With eighty seven pages of cool gifts in the catalog, it wasn't hard at all. The hard part was deciding which ones to choose. Here are my favorites:
As a teacher, it's always rewarding to see my students create ideas that eventually make it into the marketplace. Here are some great innovations for the kitchen oven that a group of students created last year, January 2014. Later, we'll compare these to the new innovations announced by Whirlpool at the 2015 Consumer Electronics Show.