Innovation in Practice Blog

December 9, 2019

How to Enhance Innovation with Learning and Development Training

by Max Maccarone Innovation is an inescapable fact of being in business in today’s market. Advancements and developments in technology mean that nearly every industry has […]
August 13, 2019

Moms Who Dominate the Closed World Principle

If you’re remotely familiar with “mom life” you know that unpredictable needs arise at a moment’s notice. BuzzFeed recently highlighted these daily realities by capturing the […]
August 5, 2019

What is a Diaper Worth? An Example of Value and Pricing

When it comes to pricing a product, one principle rises above the rest.  A price is inextricably linked to the value a customer places on that […]
July 1, 2019
UNDER ARMOUR VIA U.S. PATENT AND TRADEMARK OFFICE

Task Unification: Under Armour ‘Smart Sneaker’ Uses Task Unification and Attribute Dependency

Wouldn’t your regular workout be that much better if recovery time was reduced to a minimum? Under Armour thinks so and has just filed a patent […]
June 3, 2019

Global Innovation Platform SOSA Partners with Elron

SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
May 6, 2019

Featured in BBC Article

I had the privilege of recently being interviewed by Alex Hannaford, a BBC journalist for an article that ran last week. In his article, “How hindsight […]
April 16, 2019

Be a Catalyst for Change

Professors change the world, once student at a time. I’m regularly asked about my transition to academia. The first question I ask the professional considering the switch is whether he […]
March 25, 2019

Announcing LinkedIn Learning a-la-carte!

Many of you enjoy the benefit of sharpening your skills through LinkedIn Learning courses. To date, LinkedIn offers access to their entire course library via subscription. […]
February 27, 2019

Thinking Outside the Box About “Outside the Box”

Guest post by Bill Fanelli Last fall I attended a workshop led by author, marketing consultant, and University professor Drew Boyd. He challenged my thinking about […]
January 8, 2019

Now is the time to prepare

There are a lot of people standing in a lot of lines for academic positions. You need to find the lines that are most likely to lead to a job for you.
October 19, 2015

Structural Fixedness: A Barrier to Creativity

Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The flag is upside down. You’d notice it right away because it’s not in its usual position that you have seen hundreds of times before.
December 1, 2015

Good Business Is the Best Art

WeWork is a contemporary embodiment of the principles that drove Warhol’s Factory. WeWork bills itself as a community of creators, and has created work spaces nationwide designed to house the entrepreneurs, small business owners and artists of tomorrow, wherever they might live and work. WeWork is a business studio environment that appeals to innovators, mavericks, and artists who have left the constraints of corporate America behind and set off in pursuit of their own business missions with an eye toward building a better future.
December 14, 2015

Can you learn to be more creative?

"So my definition would be, in order for a certain idea to be creative, it must possess two major components. One, it has to be new, novel, something we haven't seen before," says Rom Schrift, a marketing professor at the Wharton School of the University of Pennsylvania.
February 14, 2016

10 Valentine’s Day Surprises Created With S.I.T.

Today is Valentine's Day, and to celebrate, here are ten creative ways to show how much you love your partner. I generated some of these for a TV interview yesterday on FOX19-WXIX morning news is Cincinnati. They wanted me to share how to use S.I.T. to be more creative on this special day. So here is my extended list:
March 7, 2016

Marketing Innovation: Chicken and the Absurd Alternative Tool

One of my favorites is the Absurd Alternative Tool. It works by offering exaggerated alternatives to using the product or service to highlight the benefit. But the key is to make the alternative truly absurd. Otherwise viewers can get confused.
March 21, 2016

Innovation Sighting: Task Unification and the Oombrella

I love umbrellas and the many versions that demonstrate the five patterns of Systematic Inventive Thinking. Here's a new one that demonstrates the Task Unification pattern. Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it's taking something that is already around you and giving an additional job.
May 9, 2016

Growth Through Adjacent Markets

Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. Let’s look at how you do it.
July 11, 2016

Innovate to Motivate

Think about the last time you bought something and ask yourself a simple question: why did I buy it? Well, the answer most certainly is that […]
July 25, 2016

Innovation: A World of Ambiguity

Innovators like you operate in a world of ambiguity. Every situation you face has some uncertainty, and you need to be prepared when unexpected things happen. If […]
September 6, 2016

Innovation Sighting: Task Unification and Drug Dispensing Contact Lenses

Medical device makers have been trying for years to replicate the success of drug-eluting stents – devices that do a particular job while at the same […]