As Albert Einstein noted, one cannot solve a problem with the same thinking that created it. That seems to be Blackberry’s predicament as it faces another drop in its stock value. However, with a fresh investment by Fairfax Holdings and a new CEO, Blackberry may have time to reinvent its business model. The new leadership team will need to think differently. It is a perfect time to apply systematic innovation tools to create a new future.
It's official. Twitter is a publicly traded company, and it will face constant pressure to innovate and grow. Let's look at how innovation methods can be applied to Twitter to find new opportunitues.
We'll apply the five techniques of Systematic Inventive Thinking to Twitter. Our goal will be to create new features and innovations with the main Twitter platform as well as to create completely new applications related to Twitter.
Leaders need to make innovation personal. Creating a culture, from the top down, where innovation is encouraged appears to be a successful formula. Mike Clem reminds us again that there needs to be a bit of a designer in all of us, and this especially applies to management.
Philips North America announced Fosmo Med, developer of the Maji Intravenous (IV) saline bag, as the grand prize winner of the first-ever Philips Innovation Fellows competition, revealing the technology as the next big, meaningful innovation in health and well-being. The new IV solution technology has the potential to save millions of lives worldwide from dehydration-related diseases, such as cholera.
Maji is a revolutionary field hydration system for IV use that is shipped without water. Once on site, forward osmosis technology converts local water -- even if it's not clean -- to a sterile solution without requiring any electrical power. An estimated 16 Maji bags can be shipped for the same cost as one traditional IV saline bag, saving up to $500 for every 14 units shipped.
Maji is an example of the Task Unification Technique, one of five in the SIT innovation method. Task Unification works by assigning an additional task to an existing resource. In this example, the Maji bag has the additional job of filtering water.
This month marks the six year anniversary of Innovation in Practice, and I want to thank my readers and supporters who follow it.
2013 was a special year for me. Jacob Goldenberg and I launched our book, Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, June 2013). The book is nominated for Innovation Book of the Year in the U.K., and it is spreading throughout. We are very pleased with the outcome of this project as it is the first detailed description of Systematic Inventive Thinking, a creative process that works for everyone.
In the 1950s, General Mills launched a line of cake mixes under the famous Betty Crocker brand. The cake mixes included all the dry ingredients in the package, plus milk and eggs in powdered form. All you needed was to add water, mix it all together, and stick the pan in the oven. For busy homemakers, it saved time and effort, and the recipe was virtually error free. General Mills had a sure winner on its hands.
Or so it thought. Despite the many benefits of the new product, it did not sell well. Even the iconic and trusted Betty Crocker brand could not convince homemakers to adopt the new product.
John Doyle certainly knows theater. Over his thirty-year career, he’s staged more than two hundred professional productions throughout the United Kingdom and the United States, mostly in small, regional theater companies. In the early 1990s, while working at such a theater in rural England, the Scottish director came up with an innovative way to produce crowd-pleasing musicals on a tiny budget. Musicals are considerably more expensive to stage than traditional plays, due primarily to the cost of hiring musicians. But Doyle eliminated those excess costs by handing responsibility for musical accompaniment to his actors. The actors onstage doubled as instrumentalists.