Innovation in Practice Blog

October 6, 2020

The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside

Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, […]
September 29, 2020

How to Create and Run an Innovation Pilot Program

Individuals and organizations need to learn at a rate faster than the rate of change. And innovation pilot programs help you do that.  But how do […]
September 22, 2020

Fixedness: Your Main Barrier to Creative Thinking

How do you develop your creativity? As much as you want to or need to be creative, sometimes, there’s something that seems to block it. And […]
September 15, 2020

Process Innovation: Unlocking New Value in What You Do Everyday

The Systematic Inventive Thinking or SIT method is not only applicable to products, it’s also highly valuable in innovating services and processes.  Here are two ways […]
September 8, 2020

Innovation Dream Teams: The Secret Formula to Drive Team Success

When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your […]
September 1, 2020

Why People Resist Our Innovative Ideas and How To Overcome It

With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance […]
August 25, 2020

How to Use the Closed World Principle of Creativity

Creative thinking can be systematic and routine. All you have to do is learn how to use your brain and learn a new way to generate […]
August 18, 2020

Divide and Conquer – How to Use the Division Technique

A common misconception is that creativity is a gift you are born with. People believe that if they don’t have it right from birth, they have […]
August 11, 2020

A Path to More Creative Thinking

Innovation is a skill. It’s not a gift. It’s not something you’re born with. But you can actually learn to be creative like you could learn […]
August 10, 2020

Task Unification – The Go-To Innovation Tool to Break Functional Fixedness

Mankind has used patterns for thousands of years to solve everyday problems. Those patterns are now embedded into the products and services you see around you […]
February 3, 2014

Thinking Outside the Box: A Misguided Idea

Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. In the early 1970s, a psychologist named J. P. Guilford was one of the first academic researchers who dared to conduct a study of creativity. One of Guilford’s most famous studies was the nine-dot puzzle, presented with its solution here. He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page. Today many people are familiar with this puzzle and its solution. In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.
February 17, 2014

Have You Reached Your Creative Peak?

A new study by Philip Hans Franses of the Erasmus School of Economics in the Netherlands may suggest the point in time when we reach our creative peak. Franses examined the lifespans of 221 famous painters between 1800 and 2004, and estimated the year they created their most creative work based on the artist's most expensive painting ever sold. "For each of these artists, the most expensive painting was identified and taken as an indicator of peak creativity," Franses said in the study.
February 24, 2014

Innovation Sighting: Getting Your Competition to Promote You

How do you get your competitor to promote your value proposition? DHL did just that in the highly competitive package delivery category. Shipping companies compete on the basis of speed, convenience, and reliability. So the race is on to prove to customers which company is the best performing. In this campaign, DHL spoofed its competitors like UPS to broadcast that it's faster.
March 3, 2014

The Multiplication Technique: Multiplying Your Problems Away

One very effective—but nonintuitive—way to use Multiplication is to multiply the most offending component in a problem and then change it so that it solves the problem. Yes, you actually make more of the very thing you are trying to discard. The key is to duplicate the nastiest component and imagine a scenario in which that copy could offer useful characteristics. Two researchers used this very technique and revolutionized the way we cope with dangerous insect species today.
March 10, 2014

Academic Focus: Columbia Business School on Marketing and Innovation

Columbia Business School is offering a three-day Executive Education program called Marketing and Innovation. The program will teach Systematic Inventive Thinking as well as other key innovation concepts. The program will be held June 17-19 and November 18-20 in New York. The program is ideal for middle- to upper-level executives who are responsible for strategic innovation and new product development. It is especially good for organizations that wish to send a cross-functional team to work on a specific challenge or project together.
March 17, 2014

Task Unification: The Essence of Citizen Science

“Simply by taking that fifteen-minute step, these citizen scientists make a contribution to saving bees,” LeBuhn said. “It’s remarkable having all these different people willing to participate, willing to help, and interested in making the world a better place.”
March 24, 2014

The Six Best Books on Creativity and Innovation

Creativity is what you do in your head to generate an idea, while innovation is the process of putting it into practice. You need both to succeed, which may be why the number of new books on these topics seems to grow every year. Yet despite the popularity of this category and the steady stream of new books, I continue to go back to the classics, those books that actually taught me how to do it versus those books that just talked about it. Caution – these are not “light reads,” but they’re the ones I’ve learned the most from.
March 31, 2014

Innovation and Design Thinking MOOC to Return This Fall

The University of Cincinnati's popular Massive Online Open Course called "Innovation and Design Thinking" will return this Fall beginning in October. Stay tuned for details about registration.
April 7, 2014

Think Inside the Skyscraper: Innovations in Architecture

Skyscrapers are amazing from any vantage point - near, far, or even inside. If you look closely, you'll spot the patterns inherent in the techniques of Systematic Inventive Thinking. Take a look at these five examples.
April 14, 2014

The Division Technique: Cutting Innovation Down to Size

You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with the larger, “parent” product. This is one of three approaches of the Division Technique called “Preserving Division.”