Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. In the early 1970s, a psychologist named J. P. Guilford was one of the first academic researchers who dared to conduct a study of creativity. One of Guilford’s most famous studies was the nine-dot puzzle, presented with its solution here. He challenged research subjects to connect all nine dots using just four straight lines without lifting their pencils from the page. Today many people are familiar with this puzzle and its solution. In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.
A new study by Philip Hans Franses of the Erasmus School of Economics in the Netherlands may suggest the point in time when we reach our creative peak.
Franses examined the lifespans of 221 famous painters between 1800 and 2004, and estimated the year they created their most creative work based on the artist's most expensive painting ever sold. "For each of these artists, the most expensive painting was identified and taken as an indicator of peak creativity," Franses said in the study.
How do you get your competitor to promote your value proposition?
DHL did just that in the highly competitive package delivery category. Shipping companies compete on the basis of speed, convenience, and reliability. So the race is on to prove to customers which company is the best performing.
In this campaign, DHL spoofed its competitors like UPS to broadcast that it's faster.
One very effective—but nonintuitive—way to use Multiplication is to multiply the most offending component in a problem and then change it so that it solves the problem. Yes, you actually make more of the very thing you are trying to discard. The key is to duplicate the nastiest component and imagine a scenario in which that copy could offer useful characteristics. Two researchers used this very technique and revolutionized the way we cope with dangerous insect species today.
Columbia Business School is offering a three-day Executive Education program called Marketing and Innovation. The program will teach Systematic Inventive Thinking as well as other key innovation concepts.
The program will be held June 17-19 and November 18-20 in New York. The program is ideal for middle- to upper-level executives who are responsible for strategic innovation and new product development. It is especially good for organizations that wish to send a cross-functional team to work on a specific challenge or project together.
“Simply by taking that fifteen-minute step, these citizen scientists make a contribution to saving bees,” LeBuhn said. “It’s remarkable having all these different people willing to participate, willing to help, and interested in making the world a better place.”
Creativity is what you do in your head to generate an idea, while innovation is the process of putting it into practice. You need both to succeed, which may be why the number of new books on these topics seems to grow every year. Yet despite the popularity of this category and the steady stream of new books, I continue to go back to the classics, those books that actually taught me how to do it versus those books that just talked about it. Caution – these are not “light reads,” but they’re the ones I’ve learned the most from.
Skyscrapers are amazing from any vantage point - near, far, or even inside. If you look closely, you'll spot the patterns inherent in the techniques of Systematic Inventive Thinking. Take a look at these five examples.
You can frequently make groundbreaking innovations simply by dividing a product into “chunks” to create many smaller versions of it. These smaller versions still function like the original product, but their reduced size delivers benefits that users wouldn’t get with the larger, “parent” product. This is one of three approaches of the Division Technique called “Preserving Division.”