Innovation in Practice Blog

March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 13, 2017

Getting the Right Talent for Innovation

Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 22, 2017

Marketing Innovation: Don’t Fight Water and the Inversion Tool

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. […]
February 14, 2017

Valentine’s Day: Creative Gifts and Most Popular Picks

A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, […]
February 7, 2017

Learn to Gain a New Perspective

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
January 25, 2017

Innovation: The Ultimate Team Sport

A fast way to boost your creativity is to harness the brainpower of others. Creativity is a team sport, and you’ll generate better ideas if you […]
January 16, 2017

Registration Open: Design Your Innovation Blueprint

I am pleased to announce that Systematic Inventive Thinking (SIT) – has opened registration for their upcoming flagship executive program, “Design Your Innovation Blueprint.” The event […]
August 11, 2015

Master the Method: Innovation Suite #18

I invite you to join the upcoming Innovation Suite in San Francisco, November 16-18, 2015.
December 21, 2015

Eight Years of Blogging at Innovation in Practice

This month marks the eight year anniversary of Innovation in Practice. As always, I want to thank my many readers and supporters who follow it.
April 18, 2016

Are You an Innovator? Take the Quiz

Are You an Innovator? Take the Quiz.
October 10, 2016

Where Great Ideas Come From

So where do great ideas come from? The answer might surprise you. Let’s look at the most successful rock band in history, The Beatles. In a […]
October 17, 2016

Breaking the Barriers of Creativity

What holds people back from being creative? Is it a lack of time? Do you not have a budget for doing creative work? Perhaps you work […]
January 25, 2017

Innovation: The Ultimate Team Sport

A fast way to boost your creativity is to harness the brainpower of others. Creativity is a team sport, and you’ll generate better ideas if you […]
February 14, 2017

Valentine’s Day: Creative Gifts and Most Popular Picks

A new national study by Pollfish [www.pollfish.com], reveals this year’s most coveted brands, products, and restaurants for Valentine’s Day 2017. According to the Pollfish Valentine’s Day National Survey, […]
June 1, 2017

Solution-to-Problem Innovation

Innovation is the process of taking an idea and putting it into practice. Creativity, on the other hand, is what you do in your head to […]
January 12, 2018

3 Innovation Specialists Busting the Myth About Brainstorming

By Orly Seagull When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever […]
August 31, 2018

Keeping Your Innovation Momentum

At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we achieved? […]