Innovation in Practice Blog

November 12, 2018

Launching My Latest Book

I’m thrilled to let you know my new book, So You Want to Be a Professor: How to Land Your Dream Job in Academia, just launched! […]
November 5, 2018

Introducing Switchers

I am excited to announce a new book that was just released by my friend and colleague, Dawn Graham. Switchers is the first book written specifically for the career changer, to help them to […]
October 22, 2018

Attribute Dependency in Bifocal Glasses

Bifocal users must no longer battle their strange, new lenses, thanks to the technology of Mitsui Chemicals of Japan. This spring, Mitsui launched their TouchFocus line, […]
October 15, 2018

Running Effective Innovation Workshops

I’ve mentioned in a previous post that innovation is a team sport. The strongest teams are characterized by functional, gender, and cultural diversity among its members. And, […]
October 3, 2018

Training Your Team to Innovate

To drive innovation across your company, you must train your employees how to innovate. Innovation is a skill, not a gift, and it can be learned […]
September 24, 2018

Motivating Innovative Behavior

Innovators are at their best when they feel a sense of purpose. As a marketing leader you play a key role in that dynamic. Innovators have […]
September 17, 2018

Creating a Culture of Innovation

There have been times I sat down with a client and I told them, “your organization is very innovative”, but they don’t believe me. I tell […]
September 11, 2018

3 Ways to Improve Team Innovation

The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high performance […]
September 10, 2018

Now Live: Value Proposition Surgical Robotics Simulation on Harvard Business Publishing Website

This valuable simulation was recently published by my friend and colleague, Marta Dapena-Baron, of The Big Picture Partners. This multiplayer training simulation brings to life the […]
August 31, 2018

Keeping Your Innovation Momentum

At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we achieved? […]
April 17, 2017

Innovation Leadership: Managing Your Resources

As an innovation leader, you are now responsible for a bundle of resources that you’ll need to get the job done. Those resources include human resources – […]
March 23, 2017

What’s In a Name? New Research Suggests We Look Like Our Name

What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the […]
March 20, 2017

Segmentation is Killing Your Brand: Five Reasons To Find Your Unicorn Customer

by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and […]
March 13, 2017

Getting the Right Talent for Innovation

Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant […]
March 6, 2017

How Innovation Affects Brand Loyalty

A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator […]
February 22, 2017

Marketing Innovation: Don’t Fight Water and the Inversion Tool

Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. […]
February 1, 2017

Innovating to Attract the Multi-Brand Loyal Customer

For many categories of products and services, consumers buy from a number of brands. Take the clothing category, for example. I’m willing to bet that every […]
January 25, 2017

Innovation: The Ultimate Team Sport

A fast way to boost your creativity is to harness the brainpower of others. Creativity is a team sport, and you’ll generate better ideas if you […]
January 10, 2017

Breaking the Barriers to Creative Thinking

What holds people back from being creative? Is it a lack of time? Do you not have a budget for doing creative work? Perhaps you work […]
January 2, 2017

2017 New Year’s Resolution: Be More Creative

Many people believe they’re not creative. So a natural question may be: why bother trying to be more creative? Well, there are lots of reasons – […]