Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. "Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web." How popular is it? It is the fastest site ever to break through the 10 million unique visitor mark. A report by Shareaholic claims, “Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.” As of May 2013, Pinterest was valued at $2.5 billion. There are many creative ways to use Pinterest. New apps are emerging around it much like what happened with Twitter. But to maintain growth, Pinterest needs innovation. Let's apply Attribute Dependency, one of five techniques of Systematic Inventive Thinking, to Pinterest.
The Task Unification Technique is one of five in the innovation method called Systematic Inventive Thinking. It is defined as "assiging an additional task to an existing resource." It is such a powerful technique because it often leads to Closed World solutions, or what we like to call "thinking inside the box." It yields innovations that tend to leverage some resource in the immediate vicinity in a clever way. It also tends to yield innovations that have a characteristic known as Ideality - the solution to a problem only appears when needed. When the problem arises, the solution is also there.
Launchpad (www.launchrightnow.com), a product design, development, and collaborative resource hub, wants your ideas. Founded in January 2013 as a fresh player in the consumer product development industry, Launchpad partners with people whose ideas - from kitchen gadgets to software apps - need help to move along.
Most people think innovation starts with a well-defined problem, and then you brainstorm a solution. Try the opposite: Work backwards by taking an abstract, conceptual solution and finding a problem it can solve. By constraining and channeling our brains, we can make them work both harder and smarter to find creative solutions—on demand.
Phil Hansen suffered a career-threatening injury to his hand. Nerve damage caused his hand to shake uncontrollably. Most professions could deal with it. But as an artist, where a steady hand seems essential, it all but doomed Phil's career.
That was until a neurologist suggested he “embrace the shake.” That piece of advice "tweaked Hansen’s point of view and sent him on a quest to invent different approaches to making art by embracing personal and universal limitations."
Watch his story on TED. I watched it and found three principles and four techniques of the innovation method, Systematic Inventive Thinking.
Books about business innovation seem to arrive as quickly as ideas on a whiteboard in a brainstorming session. But Inside the Box: A Proven System of Creativity for Breakthrough Results (Simon & Schuster, 2013), by Drew Boyd and Jacob Goldenberg, jumps out for its counterintuitive take on creativity.
When you use Subtraction, you don’t always have to eliminate the component. There is also what we call “Partial Subtraction.” It is a valid technique as long as the product or service that remains delivers a new benefit. To deploy Partial Subtraction, you pick a component and then eliminate a specific feature of that component. Consider the case of Twitter, a microblogging application used by hundreds of millions of people worldwide. By simply restricting each tweet to 140 characters, Twitter has become a vast digital conversation about what individuals around the globe are thinking and doing. A Partial Subtraction of the traditional blog down to 140 characters dramatically increased the volume of and participation in this Internet phenomenon. How did it happen?