Innovation in Practice Blog

November 12, 2018

Launching My Latest Book

I’m thrilled to let you know my new book, So You Want to Be a Professor: How to Land Your Dream Job in Academia, just launched! […]
November 5, 2018

Introducing Switchers

I am excited to announce a new book that was just released by my friend and colleague, Dawn Graham. Switchers is the first book written specifically for the career changer, to help them to […]
October 22, 2018

Attribute Dependency in Bifocal Glasses

Bifocal users must no longer battle their strange, new lenses, thanks to the technology of Mitsui Chemicals of Japan. This spring, Mitsui launched their TouchFocus line, […]
October 15, 2018

Running Effective Innovation Workshops

I’ve mentioned in a previous post that innovation is a team sport. The strongest teams are characterized by functional, gender, and cultural diversity among its members. And, […]
October 3, 2018

Training Your Team to Innovate

To drive innovation across your company, you must train your employees how to innovate. Innovation is a skill, not a gift, and it can be learned […]
September 24, 2018

Motivating Innovative Behavior

Innovators are at their best when they feel a sense of purpose. As a marketing leader you play a key role in that dynamic. Innovators have […]
September 17, 2018

Creating a Culture of Innovation

There have been times I sat down with a client and I told them, “your organization is very innovative”, but they don’t believe me. I tell […]
September 11, 2018

3 Ways to Improve Team Innovation

The most powerful innovation comes when teams work together. Driving innovation means getting individual employees to be more innovative, but it also means getting high performance […]
September 10, 2018

Now Live: Value Proposition Surgical Robotics Simulation on Harvard Business Publishing Website

This valuable simulation was recently published by my friend and colleague, Marta Dapena-Baron, of The Big Picture Partners. This multiplayer training simulation brings to life the […]
August 31, 2018

Keeping Your Innovation Momentum

At some point in your journey to drive innovation, you’ll want to take a deep breath and ask – what happened here? What have we achieved? […]
November 29, 2010

Crowdsourcing and the Task Unification Tool

Crowdsourcing has a crowd of critics. Crowdsourcing is the notion of distributed problem-solving where problems are broadcast to large groups of solvers in the form of an open call for solutions. The belief is that the "wisdom of the crowd" yields superior results over what individuals can do. The use of the term has spread to just about any activity that involves groups of people tackling an issue. The critics have a point.
December 6, 2010

Innovation in Practice: Three Years and Counting!

Today marks the third anniversary of Innovation in Practice. I am happy to say I see no end in sight. Blogging is the ultimate truth serum: it helps you discover what you know, how you learn, and how you connect to a community of fellow bloggers. I use this blog to test my ideas, develop new ideas, and practice what I preach. I appreciate all of you who read this blog, and I encourage you to reach out to me. I welcome ways to improve the blog and I would love to hear topics you want me to focus on.
December 13, 2010

Drew Boyd on Innovation Management

InnovationManagement.se is an online magazine offering best practice and inspiration to innovation management practitioners. It sources and provides articles in collaboration with experts in the field of innovation management from leading business schools, companies and universities worldwide. The online magazine InnovationManagement has one goal: to be the best source of best practice for innovation management practitioners. Here is the text of my recent interview with co-founder and chief editor, Karin Wall.
December 20, 2010

Innovation and Humor

If you are like most people, you laugh at jokes at their very end, not the beginning. Why? Because jokes make sense only in hindsight after we hear the proverbial "punch line." We have no context to start laughing at the start of the joke. But once we hear the final line, our mind works its way backwards to make sense of it. We laugh. So it is with innovation. An abstract concept remains abstract until our mind works backwards to make sense of it. Only then do we see the value. Edward de Bono describes this phenomena in his new book, Think! Before It's Too Late.
January 3, 2011

Academic Focus: The Live Well Collaborative

The Live Well Collaborative at the University of Cincinnati is an academic-industry innovation incubator for regionally, nationally and internationally prominent firms. The focus of LWC is the aging population. Firms partner with UC to address product or service needs for the 50+ market. The UC students and faculty conduct research and develop ideas incorporating expertise from fields including design, business, engineering, medicine and even anthropology.
January 17, 2011

Innovation for the Non-Profit Sector

Non-profit organizations need innovation every bit as much as for-profit firms. Some might argue they need it more because they lack the resources and cash flow of large commercial firms. Non-profits need innovation in: * Fund Raising * Expanding their reach * Mission delivery * Resource utilization The need for innovation in the non-profit sector is widely recognized. Awards, grants, and other forms of recognition for innovative programs help stimulate managers to be more aggressive. While the need is recognized, the approach to innovating non-profits is not. To innovate in the non-profit sector, these organizations should use the same methods found so effective in corporate innovation. Structured methods based on patterns inherent in inventive solutions can be applied to the non-profit business model just as effectively as the for-profit model. A method like S.I.T. can help an organization "break fixedness" about their role, resources, and process, thus opening new possibilities and approaches.
January 24, 2011

Don’t Brand Your Innovation Program

Companies should avoid the temptation to brand their innovation program. While it seems like a great way to bring excitement and focus to innovation, branding these programs does just the opposite. Employees become cynical, they wait it out, and they go right back to doing what they were doing before. I liken this advice to that from Edwards Deming on quality. His 14 Key Principles are legendary in the quality movement worldwide. Principle Number 10 says: "Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force."
February 7, 2011

Super Bowl Innovation

At $3 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. How? Creating innovative TV commercials is more effective when using patterns embedded in other innovative commercials. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design structures. Their book, "Cracking the Ad Code," defines eight of these structures and provides a step-by-step approach to use them.
February 14, 2011

Innovation Tools – The Course

It’s that time of year again for “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course teaches how to use Systematic Inventive Thinking, a method based on three ideas. First, most successful innovations over time followed one of five patterns, and these patterns are like the DNA of products that can be re-applied to innovate any product or service. Second, innovation happens when we start with a configuration (the “solution”) and work backwards to the “problem” that it solves. It turns out that humans are better at this than the traditional “problem-to-solution” approach to innovating. Finally, better innovation happens when we start within the world of the problem (the Closed World). Innovations that use elements of the problem or surrounding environment are more novel and surprising. We innovate “inside the box,” not outside.
March 7, 2011

Business Model Innovation

Business model innovation was one of many hot topics at Innovation Suite 2011. The conference hosted thirty two invitees from nine countries and a variety of companies including GE, Bayer, Kraft, and SAP. On the minds of many was how to create new business models to transform a company and move to higher ground. Business Model Innovation is defined as follows (from Wikipedia): Business model innovation results in an entirely different type of company that competes not only on the value proposition of its offerings, but aligns its profit formula, resources and processes to enhance that value proposition, capture new market segments and alienate competitors. Here are four ways to conceptualize a new business model: