Innovation in Practice Blog

January 19, 2021

Mastering Creative Thinking: Two Techniques to Make Creative Thinking Stick

Becoming even just a little bit more creative will enhance what you do every day – whether at work, at home, or just about anywhere.  But […]
January 12, 2021

The Creative Power of Thinking Big: How to Improve Your Ideas with One Simple Trick

Think big. You’ve probably heard that a lot of times.  As leaders, we need to be more aggressive, take more risks, and challenge ourselves to think […]
January 5, 2021

The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

The next time you come up with a great idea, don’t share it with anyone! Sounds absurd, right? Here’s a better way of saying that: If […]
December 29, 2020

You’re Awesome! How Sarcasm Enhances Creativity

Sarcasm is the idea of using irony in a way to mock somebody or to insult them. While sarcasm can be insulting and hurtful to somebody, […]
December 22, 2020

The Golden Rule of Creativity

The golden rule says that you should treat others as you want them to treat you.  Now, the golden rule of creativity states that if you […]
December 15, 2020

Where There’s Hope, There’s Creativity: The 5 Modes of Hoping

Do you feel like you’re never going to get any creative stuff going?  Well, never lose hope – because hope is a prerequisite to be creative. […]
December 8, 2020

What Makes Something Creative? The Characteristics of Highly Innovative Ideas

What is it about some products and services that make them more innovative and more creative than other products?  What is their secret ingredient? Well, it […]
December 1, 2020

Have You Reached Your Creative Peak?

Do you feel you’ve reached your optimum level of creativity? If not, when is that going to happen? And if yes, how do maintain that level […]
November 24, 2020

Finding Your Creative Sweet Spot: How to Make an Idea More Appealing

Not all ideas are equal. Some are okay, some are great. But don’t just throw those okay ideas away. The key is to find that creative […]
November 17, 2020

Six Best Books on Creativity: The Classics that Teach the How and Not the Why

If you like creativity and innovation, there are a lot of great books out there that cover just a wide range of topics. So how do […]
December 16, 2007

When to Innovate

People often ask when is the best time to innovate: early in the pipeline process, middle, or late. Teams tend to resist innovation late in the process when they are busy launching a new product. Teams tend to resist innovating in the middle of the NPD process because they are too busy developing the next generation product. Teams tend to resist innovating early in the process because they are too busy developing franchise strategy. So when is the best time to innovate? Anytime.
January 13, 2008

Innovation Subversives

My advice: stop evangelizing and start doing. Use a proven innovation method on a mainstream issue or product and let the results speak for themselves. Don't ask permission. Don't call it innovation. Don't preach the "..see, I told you!" message. And then...do it again. I take advice from Thomas Bonoma's classic HBR article from 1986, "Marketing Subversives."
February 10, 2008

Innovation Follows Strategy

How do you tie innovation to strategy? Professor Christie Nordhielm from the University of Michigan has developed what I consider the best single contribution to marketing thought since the 4P's. Her Big Picture framework of the marketing management process provides the context for innovating across the entire business model. Applying systematic innovation tools to each aspect of her Big Picture model can yield amazing insights at both the strategic and tactical levels of the business. It is the intersection of these two ideas...Big Picture Strategy and Systematic Inventive Thinking...that will yield consistent, profitable results. Innovation follows strategy...not the other way around.
April 6, 2008

Innovation through Co-opetition

How do you innovate a business model? You can create new products and services within the current business model to drive growth. Or you can create a new business model and open up a whole new world of possibilities for the firm. Either innovate within the current game, or change the game. But how?
September 10, 2008

Complementary Innovation

Companies are enamored with chasing "white space opportunities." White space is the nickname for new, undiscovered growth segments. It spins the notion that opportunity lies just ahead of us. Telling colleagues you are working on white space opportunities suggests you are doing really important stuff. It is the ultimate growth endeavor, the risk worth taking. White space will save the day. I'm not so sure. I have two problems with white space. It is neither white, nor a space.
January 28, 2009

Mapping the Innovation Gap

Once you have a systematic and routine way to innovate, you are confronted with a new problem - how to decide how much innovation is enough. For many, this is odd an question. If innovation is essential for survival and growth, most people would want all the innovation they can get. But that is oversimplifying. Too much innovation can overload the system, confuse the organization, and lead to ideation fatigue. So how much is enough?
February 15, 2009

The LAB: Monetizing Twitter with Attribute Dependency (February 2009)

Venture capitalists could increase the value of their investments by applying a corporate innovation method to those investments. Take Twitter for example. It just received its third round of funding - $35 million. Yet it has no revenue, no business model...just the promise of such. It is the perfect time to innovate. I decided to take the challenge to create new concepts for the Twitter platform that have the potential to earn money. Others are chasing this, too, including the Twitter management team. It reminds me of the early days of Amazon when many (including me) wondered if the company would turn a profit. The difference between Twitter and Amazon is an important one. Amazon started with a business model in mind. From there, it had to achieve economies of scale. Twitter started with none. Economies of scale do not matter until it can define a viable business model. Let's see how innovation can help.
March 18, 2009

Innovation Adjacencies

Finding adjacent market spaces is an attractive way to grow. Adjacent markets are not too far away from your core business in terms of channels, technology, price point, brand, etc. Adjacent means: lying near, neighboring, having a common border, touchable. Although chasing adjacencies can be distracting, it is a much easier to sell internally. Adjacencies seem more achievable than far out, ethereal white space opportunities. Adjacent markets are even more appealing when you apply a systematic innovation method to it. Giving yourself the gift of novelty in a new market space right next to your own seems like the best of both worlds. The trick is finding the right adjacencies.
April 8, 2009

Innovation at the U.S. Automakers

As some U.S. automakers face inevitable restructuring, the key questions are what should they become? What is the best way to do it? The answer depends on what battle they think they are fighting. In simplest terms: should they build better cars? Build cars better? Build cars? Consider the battles U.S. automakers have fought against the Japanese and other automakers. How has Detroit done in: design? quality? productivity? brand building? Given the steady loss of market share and margin, they seem to be losing. There are a variety of reasons, some of their own making and some not. There is one battle worth winning more than the others - the battle of ideas. U.S. automakers need to outperform the competition in one definitive way - systematically develop and deploy a steady, uninterrupted stream of novel ideas and inventions across all aspects of their business. At the risk of falling deep into the "easier-said-than-done" category, I offer my blueprint for change for U.S. automakers: reframe, retrain, and redeploy...a model based on my own experience.
May 21, 2009

Innovation Dilemmas

Innovation creates dilemmas, and these dilemmas can either help or hinder your innovation effort. Dilemmas arise when we confront natural tensions between two apparent opposite ideas or concepts. In business we face these dilemmas all the time: cost vs. quality, centralization vs. decentralization, stability vs. change, short term results vs. long term competitiveness. Dilemmas are dynamic but inevitable. They don't go away. They must be managed over time.