Innovation in Practice Blog

April 13, 2021

Creativity for Charities: How to Apply the SIT Techniques to Be More Creative and Resourceful

Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think […]
April 6, 2021

Gender Role in Creative Thinking – Not What You Think!

Guess who’s more creative – men or women?  Well, neither is more creative than the other because both are equally creative. They just have different roles […]
March 30, 2021

Why People Resist Our Innovative Ideas and How To Overcome It

Try to recall and go back to those moments when your ideas got rejected. How did you handle those rejections? Did you just instantly give up? […]
March 23, 2021

Rock, Paper, Scissors: The Secret Key to Unlocking Your Creative Potential

No matter who you are, it doesn’t matter if you’re born creative or gifted in some way, everyone has the potential to become more creative, regardless […]
March 16, 2021

Creativity? Make It Someone Else’s Problem

Are you in a creative rut? Then make it someone else’s problem.  Now, it doesn’t mean you should just stop being creative and outsource your creative […]
March 9, 2021

Avoid Cliches Like the Plague – How to Speak and Write More Creatively

Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring.  […]
March 2, 2021

Two New Apps to Help You Learn Creativity

Can you learn to be more creative?  100%! There are lots of ways for you to learn about systematic creativity. In fact, here are two amazing […]
February 23, 2021

The Power of Combining Things: How to be Creative Anytime with Simple Unexpected Combinations

Think you’re the most uncreative person in the world?  Well, not anymore.  You can decide to become creative if you want to right in this very […]
February 16, 2021

Are You Sitting on The Next Big Thing?

Have you ever been in your car driving down the road or you’re at a friend’s house or in your house or at work, then all […]
February 9, 2021

Why Some People See Creative Ideas More Clearly Than Others

Are you one of those people that a company would choose to call to get feedback about their products or services?  Do you have the right […]
December 16, 2007

When to Innovate

People often ask when is the best time to innovate: early in the pipeline process, middle, or late. Teams tend to resist innovation late in the process when they are busy launching a new product. Teams tend to resist innovating in the middle of the NPD process because they are too busy developing the next generation product. Teams tend to resist innovating early in the process because they are too busy developing franchise strategy. So when is the best time to innovate? Anytime.
January 13, 2008

Innovation Subversives

My advice: stop evangelizing and start doing. Use a proven innovation method on a mainstream issue or product and let the results speak for themselves. Don't ask permission. Don't call it innovation. Don't preach the "..see, I told you!" message. And then...do it again. I take advice from Thomas Bonoma's classic HBR article from 1986, "Marketing Subversives."
February 10, 2008

Innovation Follows Strategy

How do you tie innovation to strategy? Professor Christie Nordhielm from the University of Michigan has developed what I consider the best single contribution to marketing thought since the 4P's. Her Big Picture framework of the marketing management process provides the context for innovating across the entire business model. Applying systematic innovation tools to each aspect of her Big Picture model can yield amazing insights at both the strategic and tactical levels of the business. It is the intersection of these two ideas...Big Picture Strategy and Systematic Inventive Thinking...that will yield consistent, profitable results. Innovation follows strategy...not the other way around.
April 6, 2008

Innovation through Co-opetition

How do you innovate a business model? You can create new products and services within the current business model to drive growth. Or you can create a new business model and open up a whole new world of possibilities for the firm. Either innovate within the current game, or change the game. But how?
September 10, 2008

Complementary Innovation

Companies are enamored with chasing "white space opportunities." White space is the nickname for new, undiscovered growth segments. It spins the notion that opportunity lies just ahead of us. Telling colleagues you are working on white space opportunities suggests you are doing really important stuff. It is the ultimate growth endeavor, the risk worth taking. White space will save the day. I'm not so sure. I have two problems with white space. It is neither white, nor a space.
January 28, 2009

Mapping the Innovation Gap

Once you have a systematic and routine way to innovate, you are confronted with a new problem - how to decide how much innovation is enough. For many, this is odd an question. If innovation is essential for survival and growth, most people would want all the innovation they can get. But that is oversimplifying. Too much innovation can overload the system, confuse the organization, and lead to ideation fatigue. So how much is enough?
February 15, 2009

The LAB: Monetizing Twitter with Attribute Dependency (February 2009)

Venture capitalists could increase the value of their investments by applying a corporate innovation method to those investments. Take Twitter for example. It just received its third round of funding - $35 million. Yet it has no revenue, no business model...just the promise of such. It is the perfect time to innovate. I decided to take the challenge to create new concepts for the Twitter platform that have the potential to earn money. Others are chasing this, too, including the Twitter management team. It reminds me of the early days of Amazon when many (including me) wondered if the company would turn a profit. The difference between Twitter and Amazon is an important one. Amazon started with a business model in mind. From there, it had to achieve economies of scale. Twitter started with none. Economies of scale do not matter until it can define a viable business model. Let's see how innovation can help.
March 18, 2009

Innovation Adjacencies

Finding adjacent market spaces is an attractive way to grow. Adjacent markets are not too far away from your core business in terms of channels, technology, price point, brand, etc. Adjacent means: lying near, neighboring, having a common border, touchable. Although chasing adjacencies can be distracting, it is a much easier to sell internally. Adjacencies seem more achievable than far out, ethereal white space opportunities. Adjacent markets are even more appealing when you apply a systematic innovation method to it. Giving yourself the gift of novelty in a new market space right next to your own seems like the best of both worlds. The trick is finding the right adjacencies.
April 8, 2009

Innovation at the U.S. Automakers

As some U.S. automakers face inevitable restructuring, the key questions are what should they become? What is the best way to do it? The answer depends on what battle they think they are fighting. In simplest terms: should they build better cars? Build cars better? Build cars? Consider the battles U.S. automakers have fought against the Japanese and other automakers. How has Detroit done in: design? quality? productivity? brand building? Given the steady loss of market share and margin, they seem to be losing. There are a variety of reasons, some of their own making and some not. There is one battle worth winning more than the others - the battle of ideas. U.S. automakers need to outperform the competition in one definitive way - systematically develop and deploy a steady, uninterrupted stream of novel ideas and inventions across all aspects of their business. At the risk of falling deep into the "easier-said-than-done" category, I offer my blueprint for change for U.S. automakers: reframe, retrain, and redeploy...a model based on my own experience.
May 21, 2009

Innovation Dilemmas

Innovation creates dilemmas, and these dilemmas can either help or hinder your innovation effort. Dilemmas arise when we confront natural tensions between two apparent opposite ideas or concepts. In business we face these dilemmas all the time: cost vs. quality, centralization vs. decentralization, stability vs. change, short term results vs. long term competitiveness. Dilemmas are dynamic but inevitable. They don't go away. They must be managed over time.