"So my definition would be, in order for a certain idea to be creative, it must possess two major components. One, it has to be new, novel, something we haven't seen before," says Rom Schrift, a marketing professor at the Wharton School of the University of Pennsylvania.
For innovators working within the confines of large enterprises, the possibilities for transformation, especially with mobile and digital products, are endless. Lean, digital disruptors threaten their larger, more rigid corporate counterparts. Many in the C-suite view these innovations as not only a way to maintain market share with consumers, but also usher in new eras of productivity, efficiency and customer engagement.
WeWork is a contemporary embodiment of the principles that drove Warhol’s Factory. WeWork bills itself as a community of creators, and has created work spaces nationwide designed to house the entrepreneurs, small business owners and artists of tomorrow, wherever they might live and work. WeWork is a business studio environment that appeals to innovators, mavericks, and artists who have left the constraints of corporate America behind and set off in pursuit of their own business missions with an eye toward building a better future.
Confirmation bias is the tendency for people to only seek out information that conforms to their pre-existing viewpoints, and subsequently ignore information that goes against them. You overweight the good news, and underweight the bad news.
The shifting map of global innovation In the 2015 Global Innovation 1000 study, Strategy&, PwC's strategy consulting group, provides new insights into the ways corporate innovation spending—which totaled $680 billion last year—has been changing in recent years, and examines the implications both for the future course of global economies and for corporate performance. How and where innovation is performed matters: As Harvard Business School professor Michael Porter, author of classic texts on corporate strategy and the competitive advantage of nations, has noted, “Innovation is the central issue in economic prosperity.”
A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship - meaning you’ve been given permission to interact with them. When I say loyal customer, I mean one that buys 100% of the product or service from you and no one else like your main competitors.
If you want to shift your mindset in order to aid your innovative thinking, simply act in accordance with the Big Five, and you will be surprised how much faster and easier it will be for you to maximize the innovative thinking techniques and tools you are utilizing. By practicing, you are exercising your brain networks involved in innovative thinking and strengthening the neural connections that matter. Build a strong foundation for your innovative thinking and relish the results.
When using the Attribute Dependency technique, you’ll reach a point in the function follows form process where it’s time to make adaptations to your concept. That’s where you try to improve the concept and put more definition around it.
Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The flag is upside down. You’d notice it right away because it’s not in its usual position that you have seen hundreds of times before.
The Product Development and Management Association (PDMA), the premier global advocate for product development and management professionals, announced today that it has awarded the 2015 Outstanding Corporate Innovator (OCI) Award to BD (Becton, Dickinson and Company) (NYSE: BDX).
Once you develop the capability to generate ideas, you need a rigorous approach to managing innovation within the context of your company's culture. For that, Professor Jeff DeGraff's Competing Values Framework (CVF) is the best-in-class approach. CVF describes four organizational cultural styles of managing innovation: Collaborate, Create, Control, and Compete. Management teams tend to gravitate towards one, dominant style, the one that has served them well in the past. To be a more effective, leaders need to be "ambidextrous." Leaders should become adroit at two conflicting values. "They must develop the ability to oversee teams that work towards opposite goals, integrating them when the timing is right, so that each value can be developed successfully."
Innovating is mental, visual, and vocal. Here is a new product to help capture...and coordinate...all three. It is called the PulseTM by Livescribe. The PulseTM is a smart pen that records and links audio to what your write, so you never miss a word...or an idea.
The PulseTM will become a great tool for conducting innovation workshops. One of the more challenging issues in conducting workshops is capturing ideas. No matter how diligent the team is in collecting ideas, many subtle insights and ideas are missed. Even if an innovation workshop is recorded on audio tape or video tape, it would be nearly impossible to connect the spoken words to the drawings and notes taken by the participants. The PulseTM SmartPen solves that.
Here is an opportunity to learn innovation from the same people who taught me. The course is called Innovation Suite 2009, and will be held July 27-29, 2009 in Rochester, Minnesota. For registration and more detailed information, please go to www.sitsite.com/2009innovationsuite. Here are some excerpts about the course from the registration site:
Innovation Suite 2009 will help you successfully apply innovation to three critical levels in your company: individual, team, and organization-wide. Each day of this 3-day course focuses primarily on one level. We will take you step by step from the basic tools and principles of the SIT method through hands-on team innovation and company-wide sustainable processes.