Innovation in Practice Blog

April 13, 2021

Creativity for Charities: How to Apply the SIT Techniques to Be More Creative and Resourceful

Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think […]
April 6, 2021

Gender Role in Creative Thinking – Not What You Think!

Guess who’s more creative – men or women?  Well, neither is more creative than the other because both are equally creative. They just have different roles […]
March 30, 2021

Why People Resist Our Innovative Ideas and How To Overcome It

Try to recall and go back to those moments when your ideas got rejected. How did you handle those rejections? Did you just instantly give up? […]
March 23, 2021

Rock, Paper, Scissors: The Secret Key to Unlocking Your Creative Potential

No matter who you are, it doesn’t matter if you’re born creative or gifted in some way, everyone has the potential to become more creative, regardless […]
March 16, 2021

Creativity? Make It Someone Else’s Problem

Are you in a creative rut? Then make it someone else’s problem.  Now, it doesn’t mean you should just stop being creative and outsource your creative […]
March 9, 2021

Avoid Cliches Like the Plague – How to Speak and Write More Creatively

Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring.  […]
March 2, 2021

Two New Apps to Help You Learn Creativity

Can you learn to be more creative?  100%! There are lots of ways for you to learn about systematic creativity. In fact, here are two amazing […]
February 23, 2021

The Power of Combining Things: How to be Creative Anytime with Simple Unexpected Combinations

Think you’re the most uncreative person in the world?  Well, not anymore.  You can decide to become creative if you want to right in this very […]
February 16, 2021

Are You Sitting on The Next Big Thing?

Have you ever been in your car driving down the road or you’re at a friend’s house or in your house or at work, then all […]
February 9, 2021

Why Some People See Creative Ideas More Clearly Than Others

Are you one of those people that a company would choose to call to get feedback about their products or services?  Do you have the right […]
October 31, 2009

The LAB: Innovating Social Media with Task Unification (October 2009)

Embracing social media and the myriad of Web 2.0 tools is more challenging than just setting up a Facebook account or adding a “Follow Me on Twitter” link. A lot of organizations struggle with how to take advantage of the power of Web 2.0. Where do you start? How do you tie these new tools in with your current website? How do you make sure you keep your current constituents happy while moving the organization to a more networked world? For this month’s LAB, we will use the innovation template called Task Unification, one of five templates of the corporate innovation method called S.I.T.. To use Task Unification, we take a component of a product, service, system, etc, and we assign an additional job to it. For this exercise involving Social Media, here is how it works. Imagine your company has a large base of employees in the field. For example, suppose your company has a large sales force or an extensive network of delivery or service people. Consider the U.S. Postal Service, for example, with an army of postal workers and letter carriers at over 32,000 post offices. A key question for these organizations like the USPS is: how to get more value out of this fixed asset? Let's use Task Unification. I start by visiting a site that inventories all the social web tools: GO2WEB20.NET. I randomly pick an application from this list. Then I assign the internal field resources to "use" this application to increase revenue/profits for the company. Using our example of the postal service, I create this statement: "Postal delivery staff have the additional 'job' of using XXXX (web application) to increase USPS performance." The key is to use the non-obvious applications for creating new, innovative services. Here are examples I created using Task Unification:
March 28, 2011

The LAB: Innovating Facebook with Attribute Dependency (March 2011)

Facebook innovated its way to become the dominate social network with 600 million users in just six years since launch. What will it do for an encore? More importantly, how will it continue to innovate? For this month's LAB, we will apply the Attribute Dependency tool to demonstrate how Facebook might continue re-inventing itself. To use Attribute Dependency, make two lists. The first is a list of internal attributes. The second is a list of external attributes - those factors that are not under your control, but that vary in the context of how the product or service is used. Then create a matrix with the internal and external attributes on one axis, and the internal attributes only on the other axis. The matrix creates combinations of internal-to-internal and internal-to-external attributes that we will use to innovate. We take these virtual combinations and envision them in two ways. If no dependency exists between the attributes, we create one. If a dependency exists, we break it. Using Function Follows Form, we envision what the benefit or potential value might be from the new (or broken) dependency between the two attributes. Here are attributes of the Facebook experience:
August 29, 2011

The LAB: Innovating Software Applications with S.I.T. (August 2011)

Software runs much of our lives. It runs everyday items like computers, automobiles, banking, telephones, and even kitchen appliances. Software will affect more of our daily routines in the future. According to market researcher DataMonitor, the global software market will grow to $457 billion, an increase of 50.5% since 2008. The problem with software is you cannot see it. The term was coined originally as a prank to contrast the term, "hardware." Unlike hardware, software is intangible - it cannot be touched. So how do you innovate software especially with a corporate innovation method like S.I.T.? This method uses the components of the product or service as the starting point. Companies sometimes struggle creating new applications because software seems too abstract. The secret to using S.I.T. on software is this. Don't innovate the software code; rather, use the innovation method on what the software does. Apply the method to the products and processes that the software affects. This will create new-to-the-world innovations. Then, write the software code that implements these new applications. Here is an example with the software program, Quicken. We start with a component list of a routine process within the software - creating an invoice.
October 24, 2011

Academic Focus: John Hauser and the MIT Team

This month's Academic Focus features Professor John Hauser and the highly-regarded team at MIT. Perhaps no other university in the world stands for innovation as much as this one. MIT is an innovation powerhouse because of the way the faculty looks at innovation through multiple lens and collaborative approaches. MIT is great blend of innovation research, technology research, and commercialization research.
February 27, 2012

The LAB: Innovating Twitter with S.I.T. (February 2012)

Twitter continues to evolve with some 220 million users tweeting collectively 250 million times a day. It is a vast social network that has become the world's "listening post" for events happening everywhere. Major news organizations rely on Twitter to give early warning to breaking stories. For this month's LAB, we will apply all five techniques of Systematic Inventive Thinking to Twitter. Our goal will be to create new features and innovations with the main Twitter platform as well as to create completely new applications related to Twitter. Many "apps" tied to Twitter already exist, and you can find a thorough inventory here.
April 16, 2012

Innovation Sighting: Yahoo’s e-Book Advertising

Yahoo's recent patent filings suggest it is entering the e-Book market, a move that will pit it against Amazon, Apple, and other content providers. But given the nature of the patent filings, Yahoo seeks to leap over the competition with a potentially more innovative approach. Yahoo's concepts conform to the Attribute Dependency technique, one of five in the SIT Method. Research shows that new products that conform to one of the five SIT techniques tend to be more successful in the marketplace.
August 6, 2012

Innovation in the Mobile World

The rapid adoption of smartphones is changing the landscape of the marketing research industry. Last month’s “Market Research in the Mobile World” conference in Cincinnati highlighted many ways the market research industry is trying to adjust. The industry is evolving from using lengthy printed surveys and personal interviews to instead collecting consumer reactions “in the moment” that are transmitted digitally as it happens. What was once a process of collecting “many answers from few” is becoming a process of collecting “a few answers from the many.” With their trusty appliance in hand, consumers can now share what’s on their mind virtually any part of their day. Not only is data received faster, it is also more reliable by sampling smaller bites from a larger pool.
September 3, 2012

Innovation Sighting: Apple’s Use of Attribute Dependency in iPhones

"The Quiet TimeTM Universal System turns cell phones off automatically in designated areas such as theaters, hospitals, doctor's offices, and business meeting rooms. Our patented technology converts your incoming calls to text messages and alerts the cell phone owner." This may sound like the latest gizmo you would see at the Consumer Electronics Show. It is actually an invention created by my students using Systematic Inventive Thinking...in 2007, the year the iPhone was first released. Five years later, Apple has been awarded a patent described as an "apparatus and methods for enforcement of policies upon a wireless device." It reveals a way to change aspects of a mobile device based on certain events or surroundings.
September 10, 2012

Adding Value to Your Marketing Efforts

For information and registration, click here: Adding Value to Your Marketing Efforts
September 30, 2012

The LAB: Innovating Pinterest with Attribute Dependency (September 2012)

It's official. Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. "Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web." How popular is it? It is the fastest site ever to break through the 10 million unique visitor mark. A report by Shareaholic claims, “Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.” As of March 2012, Pinterest was valued at $1.5 billion. There are many creative ways to use Pinterest. New apps are emerging around it much like what happened with Twitter. But to maintain growth, Pinterest needs innovation. For this month's LAB, we will apply Attribute Dependency, one of five techniques of Systematic Inventive Thinking, to Pinterest. Our goal will be to create new innovations around Pinterest as we did with Twitter and Facebook.