016: Six Best Books on Creativity: The Classics that Teach the How and Not the Why

by | Nov 9, 2020 | Podcast, Systematic Growth | 0 comments

If you like creativity and innovation, there are a lot of great books out there that cover a wide range of topics. So how do you know which ones to get? 

Unfortunately, 90% of the books out there just talk about the importance of creativity and not about the “how.” So be wary of books that over promise and under deliver. Choose books that give you the skills, tips, techniques, and stories that drive you to a better creative place.

Today, I’m giving you a list of my top 6 books on creativity and innovation. These are the classics that teach the how, not the why! 


In this episode you’ll hear:

  1. Why I chose these books
  2. Outline of these Top 6 creativity books
  3. The criteria for choosing a great book on creativity 


Resources from this episode:

Think!: Before It’s Too Late by Edward de Bono


Mastering the Dynamics of Innovation by James Utterback


The Creative Mind: Myths and Mechanisms by Margaret Boden


Creative Cognition: Theory, Research and Applications by Ronald Finke, Smith Steve, and Thomas Ward


Creativity in Product Innovation by Jacob Goldenberg


The Act of Creation by Arthur Koestler


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