Not all ideas are equal. Ideas get resisted sometimes because either they’re too complex – or they’re just plain boring they don’t make it to the center stage. Then there’s this thing called the sweet spot idea which is the most valuable of all ideas.
But what can you do with those non- sweet spot ideas? Well, they are still ideas and they still have value. So don’t just throw them in the drawer. Don’t ignore them. There are actually ways to recover those and pull them into that sweet spot. And that’s what I’m going to talk about today.
Harvard Business Review: Finding Your Innovation Sweet Spot
Ep013 – Attribute Dependency