023: The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

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023: The Temptation of Creative Ideas: How We View Ideas Differently Depending on the Source

The next time you come up with a great idea, do me a favor – don’t share it with anyone! If you want your ideas to have the best chance of getting accepted and implemented, then be careful how you share them.

People evaluate ideas differently. They evaluate ideas based on the person who offered the idea. If they like the person, they like the idea. And if they don’t like the person, they don’t like the idea. 

In this episode, learn how you can share your ideas and strip them of their identity so your ideas are more likely to survive.

In this episode you’ll hear:

  1. Experiment: Ideas seem more valuable when they are outside the system.
  2. Research from the University of Chicago
  3. How do you defeat this dynamic?

Resources from this episode:

Dr. Tanya Menon’s research: https://pubsonline.informs.org/doi/10.1287/mnsc.1060.0525

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