Want to be more creative – fast? Here’s a shortcut to becoming more creative: change the names of the things around you every day. Names have a way of being very efficient. We name things all the time. It helps us understand our world and it’s how we communicate with others. 

The truth is that the names we give certain items create this barrier to innovative thinking. And by changing the names of the things around you that your mind and your sensations are attached to, you’re now going to see things a lot more differently – leading to a more creative solution.

In this episode you’ll hear:

1. Why a name is a barrier to creativity
2. The candle problem discovered by psychologist Karl Duncker 
3. Overcoming functional fixedness
4. A fun experiment you can try every day!

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