Episode 028: Why Some People See Creative Ideas More Clearly Than Others

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Episode 028: Why Some People See Creative Ideas More Clearly Than Others

Are you one of those people that a company would choose to call to get feedback about their products or services? Do you have the right characteristics? In business, we call it the voice of the customer. And that’s the idea of going out into the market, talking to real customers, and finding out what they think about the products or services so you can improve them. 

Well, it turns out, there are certain types of people who are better at this than others. Today, I’m going to share with you those characteristics. Try to see if you’re one of those people, and if not, I’m going to share with you some ideas about how you might become more likely to become the voice of an emergent customer.

In this episode you’ll hear:

  1. Donna Hoffman’s research on the emergent customer
  2. List of emergent customer qualities
  3. Learning SIT to grow your creativity

Resources from this episode:

Episode 20: Where There’s Hope, There’s Creativity

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