Pattern 2: Division

You’ve heard the phrase “divide and conquer.” We like to say “divide and innovate.”

Using the Division Technique, many creative products and services have had a component divided out of them and placed somewhere else in the usage situation, usually in a way that initially seemed unproductive or unworkable.

Computer printers allow you to separate the ink cartridge for easy replacement. Remote controllers for products provide more convenience thanks to the division pattern.

Read how the Division Technique has been applied in real world examples


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