Pattern 4: Task Unification
The Task Unification technique takes multitasking to a whole new level.
With some creative products and services, certain tasks have been brought together and unified within one component of the product or service – usually a component that was previously thought to be unrelated to that task.
Facial moisturizers now have the additional task of providing sunscreen protection. Odor-Eaters socks keep you warm and have the additional job of deodorizing.