Innovation Inside the Box Podcast

Innovation Inside the Box features structured creativity and innovation strategies for leaders who want to think differently, be more innovative, implement change and, grow. The conversations you’ll hear will help you apply innovation methods to services and processes, overcome resistance to ideas, and create a culture of innovation.

Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and university professor who has worked with clients such as GE Aviation, Johnson & Johnson, L’Oreal, Stryker, Danaher, Kaiser Permanente, Eli Lilly, Underwriters Lab, Procter & Gamble, Cincinnati Bell, and Toyota. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more—not less—creative.

November 16, 2020

017: Finding Your Creative Sweet Spot: How to Make an Idea More Appealing

Not all ideas are equal. Ideas get resisted sometimes because either they’re too complex – or they’re just plain boring they don’t make it to the […]
November 9, 2020

016: Six Best Books on Creativity: The Classics that Teach the How and Not the Why

If you like creativity and innovation, there are a lot of great books out there that cover a wide range of topics. So how do you […]
November 2, 2020

015: The Myth of Outside the Box Thinking: Why Brainstorming and Other Such Techniques Are Your Worst Enemy

Brainstorming = Innovation, correct? A lot of people equate innovation with brainstorming. And that’s entirely false. In fact, brainstorming creates this one-sided view that biases people […]
October 26, 2020

014: Five Ways to Teach Your Children to be More Creative

Can you teach your children to be more creative? Of course! In fact, the systematic inventive thinking or SIT method that I’ve been covering for the […]
October 19, 2020

013: Attribute Dependency

We live in a world of change. Just look around you, everything is changing. But today, I’m going to talk about another level of change that […]
October 12, 2020

012: The Myth of Post-It Notes and Other Serendipitous Inventions: Why Pure Chance is Not Your Creative Friend

Chocolate chip cookies, penicillin, Velcro, the microwave oven, and the game of basketball – what do all of those have in common? Well, they’re examples of […]
October 5, 2020

011: The Subtraction Technique: The Creative Power of Taking Elements Away

Imagine a package of powdered soup, a contact lens, a child’s high chair, and an exercise bicycle.  What do you think these items have in common?  […]
September 28, 2020

010: The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside

How does a company like Procter & Gamble take their air freshener product that’s lagging in the market and all of a sudden propel it to […]
September 21, 2020

009: How to Create and Run an Innovation Pilot Program

Once you’ve embraced this idea that creativity can be systematic, and you’ve started to invest time and energy learning the Systematic Inventive Thinking or SIT – […]