The power of the SIT method lies in the fact that inventors, for thousands of years, have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the "DNA" of products that can be extracted and applied to any product or service to create new-to-the-world innovations. Here is an example of an innovator working diligently to create a new innovation in the field of music - called "Music for Shuffle." The inventor, Matthew Irvine Brown, is using the Divison technique to create musical phrases that can be played together in any random order. The phrases interlock with each other to create a continuous stream of music - a song. Listen:
Fifty years ago on Feb. 9, 1964, the Beatles made their first appearance on "The Ed Sullivan Show." A record 73 million people watched that night. And the rest, of course, is history.
The Beatles were innovators, and they did it systematically using templates. The Beatles were corporate innovators who created immense fortunes for their shareholders. They used structured methods, experimentation, and technology the same way Fortune 500 companies create new products and services.