Fifty years ago on Feb. 9, 1964, the Beatles made their first appearance on "The Ed Sullivan Show." A record 73 million people watched that night. And the rest, of course, is history.
The Beatles were innovators, and they did it systematically using templates. The Beatles were corporate innovators who created immense fortunes for their shareholders. They used structured methods, experimentation, and technology the same way Fortune 500 companies create new products and services.