Business schools and companies need to create more internships dedicated to innovation. Most MBA internships continue to focus on traditional core functions like marketing, finance, and strategy. A few schools have innovation internships, but they focus on the technical and design points-of-view. The mainstream, non-technical B-School programs are missing an opportunity.
Innovation internships are a great way to infuse an organization with innovation process and techniques. The best internships allow the intern to learn from the company and the company to learn from the intern. The key success factors are: Selection, Sponsorship, and Structure.
Health Care Reform, as the U.S. government sees it, promises lower costs, better access, and improved quality for all. Let's apply a structured innovation method to health care to see if we can achieve some of these goals. For this month's LAB, we will apply Systematic Inventive Thinking to the hospital discharge process.
Newspapers are dying. Their business model is burning to the ground. They cannot fend off the Internet and other threats despite their virtual monopoly and economies of scale in printing and distribution. Advertisers are moving on. Yet while traditional newsrooms are shrinking, journalism is thriving and the consumption of news is skyrocketing. Why are newspapers shutting down?
Here is a new iPhone application that uses the structured innovation method, S.I.T., to create ideas for your next party. The Party Idea Generator, P.I.G., leads you through a series of steps to trigger original party ideas. It has ten different ways to start inventing, and you can add more. It also has over 150 pre-generated triggers and ideas to get you moving. My favorite feature is the special "Huh?" button organizer in case you get stuck. If you want to learn the essence of structured innovation, try this app. It is both fun and useful.
This month's Academic Focus features Professor John Hauser and the highly-regarded team at MIT. Perhaps no other university in the world stands for innovation as much as this one. MIT is an innovation powerhouse because of the way the faculty looks at innovation through multiple lens and collaborative approaches. MIT is great blend of innovation research, technology research, and commercialization research.