by Erica Gage | Nov 22, 2008 | Evaluation Ideas, Innovation Method, Jared Diamond
Forrester Research, Inc has released a new publication titled "The CMO's Guide to Driving Innovation." Cindy Commander at Forrester, has outlined best practices for chief marketing officers to drive innovation across the organization. As part of...
by Erica Gage | Feb 6, 2008 | Evaluation Ideas
A best practice at Fortune 100 companies is to see the front end of the pipeline not as fuzzy, but as crystal clear. A systematic approach to innovation using an effective process can take away the mystery of the front end and create a sustainable growth engine. ...
