Guess who’s more creative – men or women? Well, neither is more creative than the other because both are equally creative. They just have different roles […]
No matter who you are, it doesn’t matter if you’re born creative or gifted in some way, everyone has the potential to become more creative, regardless […]
Are you in a creative rut? Then make it someone else’s problem. Now, it doesn’t mean you should just stop being creative and outsource your creative […]
Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring. […]
What makes luxury brands and products so special? They’ve got the prestige or reputation that’s unparalleled. Now, what if you’re able to translate that into you […]
One of my favorites is the Absurd Alternative Tool. It works by offering exaggerated alternatives to using the product or service to highlight the benefit. But the key is to make the alternative truly absurd. Otherwise viewers can get confused.