Innovation in Practice Blog
May 4, 2021
Creativity is a team sport. It is not a solo event. When you try to generate creative ideas all by yourself, you’re sitting in a vacuum. […]
April 27, 2021
We face hundreds of distractions every day. There is no way to escape them completely. We can’t just get up every morning and spend hours thinking […]
April 20, 2021
Creativity is nothing more than combining two things in an unexpected way. However, it is critical that it really is unexpected. For example, if you mash […]
April 13, 2021
Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think […]
April 6, 2021
Guess who’s more creative – men or women? Well, neither is more creative than the other because both are equally creative. They just have different roles […]
March 30, 2021
Try to recall and go back to those moments when your ideas got rejected. How did you handle those rejections? Did you just instantly give up? […]
March 23, 2021
No matter who you are, it doesn’t matter if you’re born creative or gifted in some way, everyone has the potential to become more creative, regardless […]
March 16, 2021
Are you in a creative rut? Then make it someone else’s problem. Now, it doesn’t mean you should just stop being creative and outsource your creative […]
March 9, 2021
Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring. […]
March 2, 2021
Can you learn to be more creative? 100%! There are lots of ways for you to learn about systematic creativity. In fact, here are two amazing […]
- All
- Academic Focus
- Advertising
- App
- Attribute Dependency
- Become a Professor
- Closed World Principle
- Conferences
- Consultants
- Culture of Innovation
- Design Thinking
- Division
- Innovation
- Innovation Sighting
- Inside the Box
- Inventions
- Marketing Innovation
- Methods
- Multiplication
- Podcast
- Practitioner
- Research
- Science
- Social Media
- Strategy
- Subtraction
- Task Unification
- Technology
- The LAB
- Training
- Uncategorized
- Web/Tech
March 7, 2016
One of my favorites is the Absurd Alternative Tool. It works by offering exaggerated alternatives to using the product or service to highlight the benefit. But the key is to make the alternative truly absurd. Otherwise viewers can get confused.