The University of Cincinnati's first Massive Open Online Course begins next week, October 7th. The course is free and open to all.
In this course, participants will master the tools necessary to generate new ideas and quickly transform those concepts into a viable pipeline of new products and services. They will learn a highly effective method of idea generation called Systematic Inventive Thinking used by many global firms across a wide variety of industries. They will also learn a suite of design thinking tools to take new concepts and put “life” into them. Generating ideas is not enough. Design thinking takes new ideas and sculpts them into market-winning products and services. Participants will learn the mechanics of each S.I.T. tool, and practice the use of each on a real product or service. Additionally, they will learn from a panel of seasoned practitioners and experts in the fields of innovation, new product development, and venture start-up.
The SIT method is great for creating exciting new products and services. But you can also apply these techniques to digital assets.
For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external attributes of the site. You list the attributes, and you create a two dimensional matrix that pairs internal attributes to other internal and external attributes.
Many "wearable tech" devices measure the calories you burn in a day. But weight watchers know that's only half the equation. You also need an accurate count of calories consumed. Now a new device will do just that. It's called Vessyl, a cup that will not only identify and track what you drink and how much of it, but also sense the liquid type. It will transform how we consume every ounce of liquid throughout the day.
Innovation is an essential ingredient to the growth and success of China's economy. The use of methods such as Systematic Inventive Thinking will accelerate that growth. But where should China focus its innovation efforts? Professors George Yip and Bruce McKern make the case that China should focus on the following:
Could creativity be as simple as following templates? In 1914 psychologist Wolfgang Köhler embarked on a series of studies about chimpanzees and their ability to solve problems. He documented the research in his book The Mentality of Apes. In one experiment, he took a newborn chimp and placed it in an isolated cage, before the newborn saw or made contact with other chimps. He named her Nueva.
Daylight savings time is a great example of the Division Technique, one of five in the innovation method called SIT, short for Systematic Inventive Thinking. Division works by taking a component of a product or the product itself, then dividing it physically or functionally and rearranging back into the system.
Daylight savings time is the result of taking the standard day, dividing it and shifting it to "appear" an hour off from standard time. It's a great idea except for one problem - the benefit of this innovation is no longer realized. Daylight savings served a purpose early in its history, but is obsolete today.
Training programs, by design, are meant to provoke and cause changes. Changes can be in the skills, attitudes, behaviors, or knowledge of the participants. For leadership training programs, the ability to "think differently" seems to be at the top of many companies' list of priorities.
So how do you think differently and creatively? By using cognitive thinking tools that re-pattern how you see situations and potential opportunities. It is the Holy Grail, the magic elixir that can transform a talented leader into a great one.
A contradiction exists when a particular situation contains features or ideas that are connected yet directly opposed to one another. When we call something (or someone) inconsistent, we typically mean that a contradiction exists. In the case of the Spanish Civil War, the contra- diction was the conflict between parachuting more supplies (needed by the troops) and the requirement to use fewer parachutes (because of the shortage).