creativity method

Innovation in Practice Blog

October 27, 2020

Published by Danny Ozment at October 27, 2020

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Learning the Powerful, Yet Abstract Method of Attribute Dependency

Attribute Dependency is one of the five techniques of the SIT (Systematic Inventive Thinking) method. Just to give you an idea, think of your home thermostat […]

October 20, 2020

Published by Danny Ozment at October 20, 2020

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The Myth of Post-it Notes and Other Serendipitous Inventions: Why Pure Chance is Not Your Creative Friend

Chocolate chip cookies, penicillin, Velcro, microwave ovens, the game of basketball, and Post-It Notes. What do they have in common? Well, those products were invented completely […]

October 13, 2020

Published by Danny Ozment at October 13, 2020

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The Subtraction Technique: The Creative Power of Taking Elements Away

Subtraction is the removal of an essential core element rather than the addition of new systems or functions. Like all the other techniques of the Systematic […]

October 6, 2020

Published by Danny Ozment at October 6, 2020

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The Multiplication Technique: A Simple Tool with Many Creative Surprises Inside

Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, […]

September 29, 2020

Published by Danny Ozment at September 29, 2020

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How to Create and Run an Innovation Pilot Program

Individuals and organizations need to learn at a rate faster than the rate of change. And innovation pilot programs help you do that. But how do […]

September 22, 2020

Published by Danny Ozment at September 22, 2020

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Fixedness: Your Main Barrier to Creative Thinking

How do you develop your creativity? As much as you want to or need to be creative, sometimes, there’s something that seems to block it. And […]

September 15, 2020

Published by Danny Ozment at September 15, 2020

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Process Innovation: Unlocking New Value in What You Do Everyday

The Systematic Inventive Thinking or SIT method is not only applicable to products, it’s also highly valuable in innovating services and processes. Here are two ways […]

September 8, 2020

Published by Danny Ozment at September 8, 2020

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Innovation Dream Teams: The Secret Formula to Drive Team Success

When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your […]

September 1, 2020

Published by Danny Ozment at September 1, 2020

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Why People Resist Our Innovative Ideas and How To Overcome It

With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance […]

August 25, 2020

Published by Danny Ozment at August 25, 2020

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How to Use the Closed World Principle of Creativity

Creative thinking can be systematic and routine. All you have to do is learn how to use your brain and learn a new way to generate […]

September 30, 2013

Published by boydadmin at September 30, 2013

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Massive Open Online Course: Innovation and Design Thinking

The University of Cincinnati's first Massive Open Online Course begins next week, October 7th. The course is free and open to all. In this course, participants will master the tools necessary to generate new ideas and quickly transform those concepts into a viable pipeline of new products and services. They will learn a highly effective method of idea generation called Systematic Inventive Thinking used by many global firms across a wide variety of industries. They will also learn a suite of design thinking tools to take new concepts and put “life” into them. Generating ideas is not enough. Design thinking takes new ideas and sculpts them into market-winning products and services. Participants will learn the mechanics of each S.I.T. tool, and practice the use of each on a real product or service. Additionally, they will learn from a panel of seasoned practitioners and experts in the fields of innovation, new product development, and venture start-up.

June 9, 2014

Published by boydadmin at June 9, 2014

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Creating New Opportunities in the Digital Space

The SIT method is great for creating exciting new products and services. But you can also apply these techniques to digital assets. For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external attributes of the site. You list the attributes, and you create a two dimensional matrix that pairs internal attributes to other internal and external attributes.

June 9, 2014

Published by boydadmin at June 9, 2014

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Business Innovation Fundamentals: The SIT Course on Lynda.com

Just released! Lean the entire SIT Method on Lynda.com.

September 29, 2014

Published by boydadmin at September 29, 2014

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Can Creativity Be Taught? Insights from Jacob Goldenberg and Others

Can creativity be taught? Here are insights from Professors Jacob Goldenberg, Rom Shrift and others on this seemingly elusive topic (from Knowledge@Wharton, August 27, 2014):

October 27, 2014

Published by boydadmin at October 27, 2014

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Innovation Sighting: Task Unification in Kitchenware

Many "wearable tech" devices measure the calories you burn in a day. But weight watchers know that's only half the equation. You also need an accurate count of calories consumed. Now a new device will do just that. It's called Vessyl, a cup that will not only identify and track what you drink and how much of it, but also sense the liquid type. It will transform how we consume every ounce of liquid throughout the day.

October 27, 2014

Published by boydadmin at October 27, 2014

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What China Must Do to Innovate

Innovation is an essential ingredient to the growth and success of China's economy. The use of methods such as Systematic Inventive Thinking will accelerate that growth. But where should China focus its innovation efforts? Professors George Yip and Bruce McKern make the case that China should focus on the following:

December 1, 2014

Published by boydadmin at December 1, 2014

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The Power of Patterns That Guide Our Thinking

Could creativity be as simple as following templates? In 1914 psychologist Wolfgang Köhler embarked on a series of studies about chimpanzees and their ability to solve problems. He documented the research in his book The Mentality of Apes. In one experiment, he took a newborn chimp and placed it in an isolated cage, before the newborn saw or made contact with other chimps. He named her Nueva.

March 9, 2015

Published by boydadmin at March 9, 2015

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Daylight Savings Time: Innovation Past Its Prime

Daylight savings time is a great example of the Division Technique, one of five in the innovation method called SIT, short for Systematic Inventive Thinking. Division works by taking a component of a product or the product itself, then dividing it physically or functionally and rearranging back into the system. Daylight savings time is the result of taking the standard day, dividing it and shifting it to "appear" an hour off from standard time. It's a great idea except for one problem - the benefit of this innovation is no longer realized. Daylight savings served a purpose early in its history, but is obsolete today.

March 23, 2015

Published by boydadmin at March 23, 2015

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Innovation Training: The Leadership Elixer

Training programs, by design, are meant to provoke and cause changes. Changes can be in the skills, attitudes, behaviors, or knowledge of the participants. For leadership training programs, the ability to "think differently" seems to be at the top of many companies' list of priorities. So how do you think differently and creatively? By using cognitive thinking tools that re-pattern how you see situations and potential opportunities. It is the Holy Grail, the magic elixir that can transform a talented leader into a great one.

March 30, 2015

Published by boydadmin at March 30, 2015

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Contradictions: A Pathway to Creativity

A contradiction exists when a particular situation contains features or ideas that are connected yet directly opposed to one another. When we call something (or someone) inconsistent, we typically mean that a contradiction exists. In the case of the Spanish Civil War, the contra- diction was the conflict between parachuting more supplies (needed by the troops) and the requirement to use fewer parachutes (because of the shortage).