Innovation in Practice Blog

April 13, 2021

Creativity for Charities: How to Apply the SIT Techniques to Be More Creative and Resourceful

Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think […]
April 6, 2021

Gender Role in Creative Thinking – Not What You Think!

Guess who’s more creative – men or women?  Well, neither is more creative than the other because both are equally creative. They just have different roles […]
March 30, 2021

Why People Resist Our Innovative Ideas and How To Overcome It

Try to recall and go back to those moments when your ideas got rejected. How did you handle those rejections? Did you just instantly give up? […]
March 23, 2021

Rock, Paper, Scissors: The Secret Key to Unlocking Your Creative Potential

No matter who you are, it doesn’t matter if you’re born creative or gifted in some way, everyone has the potential to become more creative, regardless […]
March 16, 2021

Creativity? Make It Someone Else’s Problem

Are you in a creative rut? Then make it someone else’s problem.  Now, it doesn’t mean you should just stop being creative and outsource your creative […]
March 9, 2021

Avoid Cliches Like the Plague – How to Speak and Write More Creatively

Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring.  […]
March 2, 2021

Two New Apps to Help You Learn Creativity

Can you learn to be more creative?  100%! There are lots of ways for you to learn about systematic creativity. In fact, here are two amazing […]
February 23, 2021

The Power of Combining Things: How to be Creative Anytime with Simple Unexpected Combinations

Think you’re the most uncreative person in the world?  Well, not anymore.  You can decide to become creative if you want to right in this very […]
February 16, 2021

Are You Sitting on The Next Big Thing?

Have you ever been in your car driving down the road or you’re at a friend’s house or in your house or at work, then all […]
February 9, 2021

Why Some People See Creative Ideas More Clearly Than Others

Are you one of those people that a company would choose to call to get feedback about their products or services?  Do you have the right […]
December 27, 2012

Let Me Speak!

Giving your employees a voice in matters boosts their creativity. New research shows that, over time, procedural fairness (giving people the opportunity to express their views) has a positive maintaining effect on creativity whereas stifling their views decreases creativity.
December 31, 2012

10 New Year Resolutions for Innovation Leaders

In 2013, think inside the box and give your teams these precious gifts to drive innovation forward.
March 11, 2013

Marketing’s Seat at the Innovation Table

Where does your marketing department fit when it comes to innovation? In an article1 titled, "Improving Marketing's Contribution to New Product Development," these author's offer a dismal view: "The prevailing view in most companies is that marketing is not a distinct function, and therefore, everyone can do marketing. As a result, the status of the marketing department is in a steep decline, which is especially observable within the NPD process. This development is surprising because it seems that top innovators strongly involve the marketing department in the NPD process. Hence, strengthening the marketing department's position with respect to NPD should be a priority to improve innovation performance." I agree. But I believe the authors fall way short of what is needed to do that. "The prevailing view in most companies is that marketing is not a distinct function, and therefore, everyone can do marketing. As a result, the status of the marketing department is in a steep decline, which is especially observable within the NPD process. This development is surprising because it seems that top innovators strongly involve the marketing department in the NPD process. Hence, strengthening the marketing department's position with respect to NPD should be a priority to improve innovation performance." I agree. But I believe the authors fall way short of what is needed to do that.
February 29, 2016

Innovation Clusters: Why companies are better together

Innovation is often associated with triumphant lone inventors. The likes of Thomas Edison, Louis Pasteur or Bill Gates are the central characters in this narrative. But all innovators spring out of a specific context. The environments that foster their individual and collective success are very often ‘innovation clusters’: ecosystems that stimulate and nurture the best ideas and attract the brightest talents.
May 23, 2016

Want to Innovate? Make Sure You Have a Seat at the Table

For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or […]