SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
Today is Valentine's Day, and to celebrate, here are ten creative ways to show how much you love your partner. I generated some of these for a TV interview yesterday on FOX19-WXIX morning news is Cincinnati. They wanted me to share how to use S.I.T. to be more creative on this special day. So here is my extended list:
As a teacher of creativity, I agree that persistence is an important success factor when producing new ideas. As the researchers point out, when creative challenges start to feel difficult, most people lower their expectations about the performance benefits of perseverance, and consequently, underestimate their own ability to generate ideas. But other factors can boost...or inhibit innovation...motivation, hope, and anxiety (yes, you read it correctly - anxiety).
A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship - meaning you’ve been given permission to interact with them. When I say loyal customer, I mean one that buys 100% of the product or service from you and no one else like your main competitors.
The Product Development and Management Association (PDMA), the premier global advocate for product development and management professionals, announced today that it has awarded the 2015 Outstanding Corporate Innovator (OCI) Award to BD (Becton, Dickinson and Company) (NYSE: BDX).
The Task Unification Technique is great because it generates novel ideas that tend to be novel and resourceful. Task Unification is defined as: assigning an additional task to an existing resource. That resource should be in the immediate vicinity of the problem, or what we call The Closed World. In essence, it's taking something that is already around you and giving an additional job.
Here are two great examples, one about a very young person and the other about a new and nifty device for old people.
So what happened here? You were guilty of a bias that we all have called The Hindsight Bias. Hindsight bias, also known as the “knew-it-all-along effect”, is the inclination to see events that have already occurred as being more predictable than they were before they took place. Hindsight bias causes you to view events as more predictable than they really are. After an event, people often believe that they knew the outcome of the event before it actually happened.
I want you to imagine that you’ve been working on a string of projects, and they’ve all gone very well. You’re talented, hardworking, and ambitious, and you’re on a roll.
Then, your next assignment comes along. It’s a big challenge like the ones before. You’ve got a tight deadline, a limited budget, and lots of pressure to make it a big success. Then, something bad happens. You were faced with a critical decision. You knew ahead of time that you didn’t have all the information, but you made a decision anyway...and it was dead wrong.
So what happened? Well, you may have been guilty of a cognitive bias called overconfidence.
In Innovating Out of Crisis, How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing, published by Stone Bridge Press, Berkeley, California, Shigetaka Komori, FUJIFILM Holdings Corporation Chairman and CEO, recounts how he was inspired to lead Fujifilm’s journey from the brink of extinction to its current path of prosperity and growth – and a new direction.
Most people think the way you create an idea is to start with a well-formed problem and then brainstorm a solution to it. What if you turned that around 180 degrees? It sounds counter-intuitive, but you really can innovate by starting with the solution and then work backwards to the problem.
SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One of the challenges you can have is deciding which technique to use. So here are some rules of thumb to get you started.