Innovation in Practice Blog

July 9, 2018

Breaking Fixedness: Saving the Boys of the Thai Soccer Team Trapped in a Cave

News of a boys soccer team trapped in a cave in Thailand brought back memories of the Chilean miners trapped 2,300 feet underground in August 2010. […]
June 25, 2018

Making Big, Bold Assertions to Drive Design Strategy

By Jon Kolko Design strategy is built on assertion. On the way to a great design strategy is the creation of a series of value assertions: […]
June 11, 2018

Innovation Sighting: Attribute Dependency and the Shape-Shifting Mannequin

Robotics and Fashion Design are two industries not typically paired together. Designer Audrey-Laure Bergenthal has done just that by designing a robotic mannequin that can change size […]
June 1, 2018

Innovation Sighting: Digital License Plates Using Task Unification and Attribute Dependency

A digital license plate that can change display and track the vehicle is currently being tested in California. 116 of these innovative tags that come with […]
May 1, 2018

Innovation Sighting: Amazon’s New Delivery – The Division Technique in Action 

Amazon.com Inc., the largest internet retailer in the world, is paving the way for another delivery option by bringing packages directly to a customer’s car. As […]
April 9, 2018

Innovative Advances in Pricing

ORIS Intelligence released the following update in mid-March, providing strategic information for Houseware manufacturers. Pricing Violations Heating Up in Housewares Industry: ORIS Intelligence Reveals New Insights […]
March 20, 2018

Register Now: Design Your Innovation Blueprint at Columbia Business School

The Columbia Business School Executive Education program is, once again, partnering with SIT to bring Design Your Innovation Blueprint: Leveraging Systematic Inventive Thinking. Registration is now […]
March 14, 2018

Innovation Sighting: Task Unification in Samsung’s New Smart TV

Imagine no longer deliberating between trendy art, your favorite photos, or the nonnegotiable family TV for your prominent living room wall. Samsung’s new 2018 QLED TVs […]
February 20, 2018

Innovation Sighting: Task Unification in Cars That Advertise

Imagine pulling out of the driveway for your regular jaunt to the grocery store. While turning the corner to exit your neighborhood the car console screen […]
February 12, 2018

Calling All Nominations: PDMA OCI Award

Nominations are underway for PDMA’s 31st annual Outstanding Corporate Innovator Award (OCI), which has become the premier honor for industry innovators. The OCI Award selection process […]
September 22, 2014

It’s Back! Innovation and Design Thinking MOOC

The course will help you master the tools necessary to generate new ideas and quickly transform those concepts into a viable pipeline of new products and services. Participants will learn the highly effective method of idea generation called Systematic Inventive Thinking used by many global firms across a wide variety of industries. They will also learn a suite of design thinking tools to take new concepts and put “life” into them. Generating ideas is not enough. Design thinking takes new ideas and sculpts them into market-winning products and services. Participants will learn the mechanics of each S.I.T. tool, and practice the use of each on a real product or service. Additionally, they will learn from a panel of seasoned practitioners and experts in the fields of innovation, new product development, and venture start-up.
September 15, 2014

Innovation Sighting: The Division Technique in Vision Correcting Displays

Innovation is anything that is new, useful, and surprising. "Surprising" means that the idea makes you slap your forehead and say, "Gee, why didn't I think of that?" Here's a great example. Researchers at the MIT Media Laboratory and the University of California at Berkeley have developed a new display technology that automatically corrects for vision defects — no glasses (or contact lenses) required. It is a classic and clever example of the Divison Technique, one of the five techniques in Systematic Inventive Thinking.
August 25, 2014

Innovation Sighting: Subtraction in Commercial Aircraft Cabins

Can you imagine flying in a plane without windows? A design team from Technicon Design in Paris created an interior that displays 360-degree views that are simulated on internal screens from external cameras that capture the surrounding environment in real time. The images displayed in the interior cabin—including the walls and even the ceiling—give passengers the feeling of flying through the air in an invisible vessel.
August 18, 2014

Getting Schooled: 5 Ways to Tackle a Challenging Problem

Success in life depends not only on what you accomplish, but also how you overcome everyday challenges. This includes the challenges many college students face during back to school season. Don’t call mom and dad yet: Here are five easy problem-solving tips you can apply to just about any challenge, big or small.
August 11, 2014

Decluttering Innovation

People need time to innovate, but corporations tend to "tax" employees with time-wasting bureacracy. As reported in The Economist, clutter is taking a toll on both morale and productivity. "Teresa Amabile of Harvard Business School studied the daily routines of more than 230 people who work on projects that require creativity. As might have been expected, she found that their ability to think creatively fell markedly if their working days were punctuated with meetings. They did far better if left to focus on their projects without interruption for a large chunk of the day, and had to collaborate with no more than one colleague."
August 4, 2014

How to Involve Customers in the SIT Innovation Process

When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns of SIT. But there’s another important voice in business innovation: the voice of the customer. After all, that’s why you do innovation - to create new value, directly or indirectly, for your customers. A good innovator understands their needs and wants. In this video, I’ll show you four different ways to gain new insights from your customers.
July 14, 2014

Be Fruitful and Multiply: The Multiplication Technique

This innovation is a classic example of the multiplication technique. The Multiplication Technique is defined as copying an element already existing in the product or service but changing it in some counterintuitive way.
July 7, 2014

How to Organize an S.I.T. Innovation Workshop

You can use an innovation method like SIT on your own. But there are times when you want to use it in a group with your colleagues. After all, innovation is a team sport. Innovating in groups lets you harness the brainpower of others. Here are some tips and techniques to get the most out of your group ideation session.
June 16, 2014

Mastering the SIT Innovation Method

One way to develop your expertise in the SIT techniques is with pattern spotting. A key premise of SIT is that for thousands of years, innovators have used patterns in their inventions, usually without even realizing it. Those patterns are now embedded into the products and services you see around you, almost like the DNA of a product. You want to develop your ability to see these patterns as a way to improve your use of them.
May 5, 2014

How Patterns Boost Our Performance…Without Even Knowing It

Humans are creatures of habits, and these habits can be analyzed and codified into rules that help us perform better. Many times, we're not even aware of the habits that control our choices. Conside the child's game, Rock-Paper-Scissors. The odds of winning are one in three. At least, that's what chance predicts. But people do not play randomly - they follow hidden patterns that you can predict to win more games than you should, a study has revealed.